• Sweden's news in English
 
app_header_v3
Swedes invite you to 'trump Donald Trump'
Picture: Animal

Swedes invite you to 'trump Donald Trump'

Catherine Edwards · 4 Feb 2016, 16:32

Published: 04 Feb 2016 16:32 GMT+01:00

'Why Donald Trump when you can Trump Donald?' is the slogan used by the site, which has quickly become a viral hit.

On Thursday, #TrumpDonald was trending ahead of #DonaldTrump on Twitter in Sweden. One social media user described it as the "best thing on the Internet", while the site was also written about in both Swedish and international media.

Even Spotify founder Daniel Ek came out as a fan of the game.

Visitors to TrumpDonald.org can click on a trumpet to blast the presidential candidate, sending his famous hairstyle flying and creating a pained facial expression. As users reposition the trumpet, his eyes follow it around the screen - occasionally, it even blasts him with red, white and blue confetti.

Jacob Sempler, a creative designer at the Swedish advertising agency Animal which is behind the site, told The Local more.

“We just came across the domain name and saw an opportunity to make use of it,” he said.

He explained that the site took a while to perfect, because it was “fairly complex to work with Mr Trump's hair”.

Story continues below…

Sempler suggested he been “blown away” by the global reaction – much like Trump himself on the website.

He said: “It seems like a lot of people in Sweden are following American politics. Obviously Swedes can't vote in the election, so creating this site became our vote; it's our way of commenting on the election.”

Sempler lived in New York for six years and has previously been involved in viral campaigns; his mission to make New York the first city with its own domain name (.nyc) became reality after four years. More recently, creative traffic signs which warned against 'smartphone zombies' were a viral hit in the Swedish capital – before they were taken down that same day by authorities.

For more news from Sweden, join us on Facebook and Twitter.

Catherine Edwards (catherine.edwards@thelocal.com)

Today's headlines
Brexit vote
Sweden opposition cools talk of 'Swexit' poll
Anna Kinberg Batra, of the largest opposition party, the Moderates. Photo: TT

"This is a sad day for the British and for Europe."

Brexit vote
Swedish PM swats aside calls for EU renegotiation
"Sweden will now lose an important partner in the EU," Löfven said. Photo: TT

Left Party calls "totally irresponsible."

Brexit vote
'Devastated' - Brits in Sweden shocked by Brexit vote

Expat Brits in Sweden have reacted with shock, despair and uncertainty to the result of the EU referendum in the UK which was won 52-48 by the Leave campaign.

Brexit vote
'A morning of sorrow': Sweden reacts to Brexit vote
Photo: TT

The former Swedish EU minister, Birgitta Ohlsson declared that it was 'a morning of sorrow', after British voters opted to leave the European Union on Thursday.

The Local Recipes
How to make Karin's delicious Midsummer cake
Karin's cake. Photo: swedishfood.com

"We are very tolerant of other cultures except when it comes to strawberries."

Sweden named the world's 'most reputable' country
The flag of the world's most reputable country – at least according to one report. Photo: Fredrik Sanberg/TT

Sweden has been ranked as the most reputable country in the world by a new report. Find out why.

Why most students don't finish Swedish for Immigrants
More students are taking Swedish for Immigrants classes, but completion rates are low. Photo: Pontus Lundahl

Only four in ten students finished their courses at Sweden's state-funded Swedish for Immigrants classes in 2015, according to new statistics from a national agency.

Swedish police nab drunk-driving lawnmower man
Lawnmowers: dangerous, in the wrong hands. Photo: Hasse Holmberg/TT

A man in southern Sweden is at risk of having his licence revoked after drunkenly driving a motorized lawnmower.

Sweden has EU's second highest food prices
A shopper prepares for the inevitable fleecing. Photo: Fredrik Persson/TT

If your loaf of bread seems ridiculously expensive that’s because it is.

Here's how much alcohol Swedes drink on Midsummer
Systembolaget is a busy place around Midsummer. Photo: Fredrik Sandberg/TT

Swedes are known for letting loose on Midsummer, but the most recent figures from the country's state-run alcohol monopoly may surprise you.

Sponsored Article
How to find student housing in Malmö: 5 tips
Culture
How do Swedes celebrate Midsummer?
Sponsored Article
'Sweden gives artists the space to follow their dreams'
Culture
Coming soon: Sweden’s smelly fermented fish
National
Assange lawyer: Sweden should recognize UN opinion
Blog updates

17 June

Queen’s Birthday Stockholm 2016: 9th June. 90th Birthday. 900 Guests! (The Diplomatic Dispatch) »

"What do you do when you read that the Queen’s 90th Birthday in London will be…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Sponsored Article
5 reasons you should try dating with The Inner Circle
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Sponsored Article
The man behind Sweden's biggest music festival
Swedish nationalist 'shot and ate' lion and giraffe
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Sponsored Article
US expats: Have you met your tax deadlines?
Politics
VIDEO: Brits in Europe say why UK should stay
Sponsored Article
Education abroad: How to find an international school
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
National
Is Swedish nationalists’ foreign food ban bananas?
Sponsored Article
Why you should attend an international job fair
Gallery
Property of the week: Söråker
Sponsored Article
Malmö: Home to the best food in Sweden?
International
Poll shows huge support for EU in Sweden
The Local Voices
How a Syrian scuba diver mobilized Sweden's biggest asylum centre
Sponsored Article
Avoid hidden fees when sending money overseas
Sport
Zlatan: 'If we'd been fighting for real, he'd be in hospital'
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
The Local Voices
Orlando reflections: Is it possible to be gay and Muslim?
Sponsored Article
5 reasons you should try dating with The Inner Circle
Sweden to go ahead with migrant age tests
Sponsored Article
US expats: Have you met your tax deadlines?
Gallery
People-watching: June 17th-19th
Sponsored Article
Stockholm school celebrates Nepal Project success
National
Will you be hit by changes to Sweden's residency laws?
Sponsored Article
6 simple travel hacks that will make your life easier
The Local Voices
Why an Iraqi who won Swedish lottery won't quit his restaurant job
Gallery
People-watching: Midweek revellers
National
Why this pizzeria is giving elderly Swedes free meatballs
3,341
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se