Model sues Volvo for millions over 'escort' ad
Published: 16 Aug 12 07:26 CET | Print version
Online: http://www.thelocal.se/42642/20120816/
An American model is suing Swedish carmaker Volvo, her modelling agency and Hertz rental cars for $23 million over claims that she was made to look like an escort in a recent ad campaign.
- 'Tired' Swedes have less sex than ever: study (24 May 13)
- LinkedIn profile lands Swede with hefty tax bill (17 May 13)
- Sex in Sweden: condoms optional - study (14 May 13)
Giles, who is represented by world renowned modeling agency Ford, appeared in an ad for Volvo in 2007, on a contract that let the carmaker use her images for that campaign.
However, she later found out that her face had been used on subsequent campaigns worldwide, as well as on an Australian dating service called Fast Impressions, sponsored by Volvo.
According to Giles, she has neither been paid nor consulted as to where her photos have been used.
“I was paid $2,000 unlimited usage for Volvo for their S40 model,” Giles told American broadcaster ABC News.
On the dating site Giles’s face was plastered next to a 'Swedish model' headline, urging customers to 'rev up’ their love life and 'book a test drive now, and who knows, this could be the start of a beautiful relationship (not just with Volvo)', according to the reports.
This was particularly vexing for Giles, who feels taken advantage of and made into looking like “an escort girl”.
Giles’s lawyer, David Jaroslawicz, told British Daily Mail that the picture, in that particular setting, looked just like an old yellow pages ad for an escort service.
“To use it in what's literally a sleazy and inappropriate way is just wrong,'” he told the paper.
According to ABC News, Volvo has responded that Giles signed a release granting Volvo the rights for “unlimited print and Internet placements worldwide for an unlimited time.”
However, Giles disagrees with the Swedish car company.
“The product is Volvo S40. I didn’t say that Volvo could use my image for anything Volvo for the rest of my life, “ she told ABC News.
According to media reports citing the lawsuit, Giles is also suing the Hertz rental car company for using her picture in their brochures without paying her, as well as her model agency for not looking better after her interests.
What do you think? Leave your comment below.
Sweden 'fails to help well-educated foreigners'
The white-collar union Saco has lambasted Sweden's Employment Agency for its failure to help well-educated, foreign-born job seekers, whose unemployment rate is more than three times the average for people born in Sweden. READ () »
Mixed results for Sweden refugee job push
Fifteen percent of refugees in Sweden who enrolled in the new establishment system the past two years have gone on to find jobs, new figures show, leading some observers to worry that the low success rate will place a burden on the benefits system. READ () »
Riksbank unveils new board members
Sweden's central bank has appointed two new board members plucked from banking and academia to replace two outgoing members, one of whom was an outspoken critic of the Riksbank's commitment to the government's inflation goal. READ () »
350 jobs lost as Ericsson shuts Swedish factory
Swedish telecom giant Ericsson has buckled under the pressure of European competition and will turn off the switch on a cable production plant in Sweden, leaving 350 employees without jobs. READ () »
Sweden has 'lower tax burden' than Senegal
While Sweden has a reputation for having one of the most painful tax bills in the world, a new report ranks Sweden 20th when comparing the tax burden on salaries when social security payments and salary brackets are taken into account. READ () »
Ericsson probed over suspected bribes
Swedish telecom equipment maker Ericsson is suspected of having bribed ministers in Romania in connection with being awarded a contract for the country's emergency number and is now under investigation in the United States. READ () »
Warning over 'long-term' Swedish export slump
Sweden's largest business confederation has gone out guns blazing, criticizing politicians for not facing up to the challenges of "a lost year for Swedish exports" in 2012. READ () »
'Lean hospital a sign of Swedish welfare reform'
A Stockholm hospital saved from closure by private health care providers has been hailed by the Economist as one of modern's Sweden public-private success stories. READ () »
H&M mulls production in South America and Africa
Swedish clothing giant H&M is looking into the possibility of sourcing its production to South America, Central America, and even Africa, chief executive Karl-Johan Persson said on Monday. READ () »
Nord Stream plans new gas pipelines
Gas pipeline firm Nord Stream will hold an information meeting on the Baltic island of Gotland on Monday to introduce a proposal to extend its controversial gas pipeline project. READ () »
- 17/05 Solna voted best place to live in Sweden »
- 17/05 Ikea founder rated fifth richest in the world »
- 17/05 LinkedIn profile lands Swede with hefty tax bill »
- 16/05 India in no rush to open first Ikea store »
- 16/05 H&M CEO to Bangladesh: raise minimum wages »
- 15/05 Sweden plummets in income equality ranking »
- 15/05 Pensioners to recruit ageing Swedish rockers »
- 15/05 Swedish shop hits back: our Converse are real »
- 15/05 Young Swedes forced to live with mum and dad »
- 14/05 Converse in bid to ban 'fake' shoes in Sweden »
| 24/05 | Accounts Payable to Bosch RexrothAcademic Work Danmark | Malmö |
| 24/05 | Analog Field Application EngineerArrow EMEA | Kista, STHM |
| 24/05 | Corporate Sports Sales Executivesmarcus evans (Scandinavia) ltd. | Stockholm |
| 24/05 | INTERNATIONAL SALES EXECUTIVEmarcus evans (Scandinavia) ltd. | Stockholm |
| 24/05 | Online Functional DesignerVattenfall AB | Umeå |
| 24/05 | Regional Sales Manager - Nordic EMEA (Mobility)Citrix | Sweden - Stockholm - Stockholm |
| 24/05 | Senior Platform Specialist to Rovio StockholmExperis IT | STHM |
| 24/05 | Technical Product Manager PokerOngame Services AB | Stockholm, STHM |
| 24/05 | Test CoordinatorAker Advantage | Bærum/Tranby |
| 24/05 | Trainee in UmeåCinnober Financial Technology North AB | Umeå, VTB |
- 23/05 Tax evasion 'OK for Joe Normal' say Germans »
- 22/05 Spain and Germany fight youth employment »
- 21/05 Car boss asks Merkel to rethink CO2 pledge »
- 21/05 SAP to hire hundreds of autistic IT experts »
- 18/05 Economists warn against German euro exit »
- 17/05 Germany cool to France's EU economy plan »
- 17/05 Au pairs rules relax for non-German families »
- 16/05 Germany refuses to slam French economic policy »
- 16/05 Capri-Sun drink wins false advertising award »
- 15/05 Anaemic economy feels winter chill »
- Corporate Sports Sales Executives
- INTERNATIONAL SALES EXECUTIVE
- Online Functional Designer
- Regional Sales Manager - Nordic EMEA (Mobility)
- Accounts Payable to Bosch Rexroth
- Test Coordinator
- Analog Field Application Engineer
- Senior Platform Specialist to Rovio Stockholm
- Technical Product Manager Poker
- Trainee in Umeå
- 10:16 Questions regarding partner visa
- 10:15 Husby Riots and violence against the police...
- 04:24 Gym memberships without a personnummer?
- 00:35 Restaurant Inspection Scores
- 00:32 Moving to Sweden (Questions) HELP
- 00:13 Moving to Sweden from England
- 23:58 Living costs in London
- 21:05 Astra 2F (SKY TV)
- 20:20 Adobo- Filipino Recipe
- 19:13 Is it save to keep money at forexbank?
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE
Casa Birgitta in Algarve, Portugal. Reduced price in best location. Private estate on white sand beach. All amenities included. Book here today! edward_george1@hotmail.com
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.
http://abcnews.go.com/GMA/video/model-carolyn-giles-sues-volvo-photos-ads-imply-17009621