Swedish publisher launches new car mag – for kids

Dagens Media reported on Thursday that the publishing company Albinsson & Sjöberg are putting the finishing touches to a motor magazine for children. A new magazine called "Bilsport Junior" is going to be launched in December.

“We have many young readers and the idea is to generate more interest from the younger ones by giving them their own magazine to read,” said the publisher Stig L Sjöberg.

The magazine will be financed by subscriptions only as it is uncertain what kind of advertising could be used for children, if any.

Sources: Dagens Media