Metro takes on Blocket with launch of “Metro Market”

Metro International, the international newspaper group, launched "Metro Market", a classified advertising site for consumers, on Wednesday. The move comes just days after rivals ran a limited service after their site was vandalised by a hacker.

According to Metro’s press statement Metro Market ( had almost 900,000 classified ads on launch day.

The site works party by using, a search motor that combs classified ads from other websites like, owned by the Bonnier Group and, owned by Schibsted. Customers can also advertise directly on Metro Market.

Dagens Industri claims Blocket are so incensed by Allaannonser they are considering legal action against the company. Pierre Siri, Managing director of Blocket would not confirm when or if this would take place.

Metro, meanwhile, plans to introduce the “Metro Market” concept in the seventeen other countries where it currently publishers newspapers.

Pelle Törnberg, President and CEO of Metro International, says: “Online advertising and online services are some of the fastest-growing media segments globally. Metro International has been waiting for the right time to launch into this area and we believe that the current size, growth and profitability of online make this the perfect time.”

Sources: Metro, Dagens Industri