This week, papier maché elks will be positioned off the road in several places throughout the country in hopes drivers will realize how easy it would be for an elk to walk out from the woods onto the road.
“They could, for example, be placed about 25 meters to 50 meters from the road so that it appears as real as possible,” said Lars Sävberger, spokesman for the project, according to Dagens Nyheter.
Swedish police, SOS Alarm and the Swedish Road Administration are all involved in the week-long project.
After a meeting with an imitation elk, police will stop many drivers and ask them if they saw the animal. Some 9,000 car travelers were stopped during last year’s campaign.
“There is a tendency for many drivers to not pay attention to that which exists on the side of the road,” said Sävberger. “If you did, you could reduce the number of accidents.”
Some 35,000 elk are hit on Swedish roads each year. The program will last until September 3.