Ljungberg to shed his Calvins
There will be no more underwear pictures involving Fredrik Ljungberg. The Swedish international footballer has told Swedish tabloid Expressen that he is ending his successful collaboration with Calvin Klein.
"It has been fantastic, especially since it has worked so well. But four years is enough and I am ready for new challenges."
The Arsenal player does not however rule out slipping into something more substantial in the future. "There will be no more underwear pictures but I am sure I will continue working within the fashion world. One of the things I enjoyed most about the Calvin Klein job is that it gave me the chance to meet a lot of new people who I would never meet otherwise."
Calvin Klein's Swedish CEO, Hans Lindeblad, told Expressen that, "he has without doubt been one of the most important figures in the development of the brand". In Sweden, the company's sales have increased by 50 per cent since Ljungberg began working for them. The footballer's most recent contract with Calvin Klein is said to be worth 28 million kronor.
Paul O'Mahony
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"It has been fantastic, especially since it has worked so well. But four years is enough and I am ready for new challenges."
The Arsenal player does not however rule out slipping into something more substantial in the future. "There will be no more underwear pictures but I am sure I will continue working within the fashion world. One of the things I enjoyed most about the Calvin Klein job is that it gave me the chance to meet a lot of new people who I would never meet otherwise."
Calvin Klein's Swedish CEO, Hans Lindeblad, told Expressen that, "he has without doubt been one of the most important figures in the development of the brand". In Sweden, the company's sales have increased by 50 per cent since Ljungberg began working for them. The footballer's most recent contract with Calvin Klein is said to be worth 28 million kronor.
Paul O'Mahony
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