Telia signs deal for Swedish football on mobiles
James Savage - [email protected]
Published: 26 Mar, 2007 CET.
Updated: Mon 26 Mar 2007 17:55 CET
TeliaSonera has signed a four-year agreement with Swiss company Kentaro for exclusive rights to stream Swedish football matches for mobile phones.
Telia's customers will be able to view all international and Swedish club matches in their phones. Both live matches and highlights are covered by the deal, according to a press release.
Kentaro last year bought the rights to all Swedish football matches until 2010.
"The new agreement will allow our customers to follow the Swedish team in
international competition or monitor the progress of their favourite
local team wherever and whenever they want,” said Håkan Dahlström, head of mobility services Sweden for TeliaSonera.
The companies did not reveal how much Telia was paying for the rights.
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Telia's customers will be able to view all international and Swedish club matches in their phones. Both live matches and highlights are covered by the deal, according to a press release.
Kentaro last year bought the rights to all Swedish football matches until 2010.
"The new agreement will allow our customers to follow the Swedish team in
international competition or monitor the progress of their favourite
local team wherever and whenever they want,” said Håkan Dahlström, head of mobility services Sweden for TeliaSonera.
The companies did not reveal how much Telia was paying for the rights.
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