Lindex rejects Kapp-Ahl bid

Clothing chain Lindex has recommended that shareholders turn down a bid from competitor Kapp-Ahl.

“The board has made the judgement that the offer of 102 kronor per share does not reflect the full value of the company,” the board of Lindex said in a press release.

The board said it plans to give more information on its view of the bid on 3rd September.

“The bid is too low. That is the only reason for recommending a no,” said Lindex chairman Conny Karlsson.

The board says it will carry out an analysis of the best option for shareholders. To continue as an independent company is the main alternative, Karlsson said.

Kapp-Ahl CEO Christian W Jansson said he remained convinced that the deal would go through.

“The deal is too good for the market not to accept it,” he said, but added that Kapp-Ahl did not plan to raise its bid:

“We have made a bid of 102 kronor per share, or 7 billion kronor. That’s what we think the company is worth,” he said.


Swedish fashion brand scraps plus-size range

Swedish clothing brand Lindex has decided to scrap its plus-size range and instead make all of its standard collections available in larger sizes.

Swedish fashion brand scraps plus-size range
A promotional shot from Lindex’s autumn/winter campaign. Photo: Lindex

From autumn onwards, Lindex’s previous plus-size range 'Generous' will no longer be available, with plus sizes integrated into the brand’s standard fashion lines. Its forthcoming autumn/winter campaign will also be fronted by plus-size models Ashley Graham and Candice Huffine alongside supermodels Alek Wek, Toni Garrn and Cora Emmanuel.

“We want women of all sizes to feel included and feel they can buy items from all our fashion concepts. This change will make our collections more inspiring and accessible to more customers,” Lindex head of design Annika Hedin explained in a statement.

There have been growing calls for the plus-size distinction to be scrapped entirely by the fashion industry, with critics arguing that it causes shame.

In 2014, Swedish chain H&M was criticized for labelling a model capable of fitting into their medium clothing as 'plus-size' in a catalogue. Former professional swimmer Emma Igelström said that by calling the model plus-size, the brand was “strengthening the idea that super skinny is the ideal”.

This isn't the first time that Lindex has gone against the norm. In 2014 one of the brand’s underwear campaigns caught attention when it featured employees in front of the camera instead of models.