Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

Sony Ericsson sees profit margins fall

Share this article

10:54 CEST+02:00
Swedish-Japanese mobile handset maker Sony Ericsson, which has changed tack to target the mid-range market, announced Thursday a more than 10 percent fall in net profit in the third quarter.

The group said that net profit totalled €267 million ($379 million dollars) in the three-month period, a 10.4 percent drop over 12 months.

Sales increased by 6.6 percent to €3.1 billion, with the new strategy leading to a 31 percent jump in the number of handsets sold, but with a sharp fall in profit margins.

Sony Ericsson was previously focused on the sale of high-end handsets and the group said the average sales price of one of its phones had fallen to €120 in the third quarter from €147 12 months earlier.

Get notified about breaking news on The Local

Share this article

Advertisement

From our sponsors

Zagreb: Spend this summer in Croatia's vibrant capital city

Lush green parks throughout the city centre, imposing heritage buildings, real Central European cafe society and Mediterranean style hospitality. Welcome to Zagreb, Croatia's stunning capital!

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement