Swedes keep eyes on the box

Swedes watch more television than ever before, according to a new survey, indicating increased time spent on the internet not damaging Swedish appetites for TV.

Swedes keep eyes on the box

Sweden’s square-eyed inhabitants have their eyes glued to the box for an average of 157 minutes a day, according to figures from monitoring company Mediamätning i Skandinavien published in Dagens Nyheter.

The survey shows women watch television more than men, and that the over-sixties watch on average more television than young people.

The statistics also show that public service channels run by SVT are losing ground to commercial television.