TeliaSonera sued over false ad claims

Telecom operator 3 has filed a suit against TeliaSonera for what it argues are deceptive claims about the latter’s mobile broadband coverage.

“We believe that TeliaSonera’s marketing campaign is misleading. It combines technologies which are not related to broadband with technologies which are not mobile to give the consumer a false impression,” 3 CEO Peder Ramel said in a statement.

At issue are competing claims as to which company’s mobile broadband service has the best coverage. In a marketing campaign to promote its mobile broadband service, TeliaSonera claims to have “Sweden’s best coverage”.

However, 3 contends that a number of independent tests have shown that 3’s mobile broadband service actually provides the best coverage and performance.

On Thursday, 3 filed a suit with Sweden’s Supreme Market Court (Marknadsdomstolen), a specialized court that handles cases related to the questions related to competition, marketing practices, and other consumer-related legislation.

3 is owned by the Wallenberg-family holding company Investor, together the Hong Kong-based conglomerate Hutchison Whampoa.