The first easyJet plane lifted off from Stockholm on Monday destined for Milan, Italy. On October 27th, easyJet planes will start bringing travelers from Stockholm to Geneva, Switzerland
One-way fares for easyJet flights to both cities will cost travelers €29.99 (297 kronor, $39.60) through the end of the year.
Starting in January, however, the one-way base fare drops to €23.99, according to the easyJet website.
Currently, SAS is the only other airline serving the two cities from Arlanda.
“If travelers want to go to those regions, this is a direct competitor,” said SAS spokesperson Lars Andersen to the Dagens Industri newspaper.
Andersen added, however, that SAS flies to Geneva and Milan more often and has better connections to other routes within Sweden and Scandinavia.
However, both of easyJet's daily afternoon departures to Milan are direct flights, whereas SAS only offers one direct flight out of up to nine different daily routes carrying passengers from Stockholm to Milan.
Similarly, SAS offers more than 20 routes to Geneva on some days, but one is direct, whereas all of easyJet's eight weekly departures to Geneva are non-stops.
A spokesperson from Arlanda airport welcomed the new easyJet routes.
“Competition is always good for travelers and further develops the product,” he told the newspaper.
EasyJet's Oliver Aust, who has overseen the airline's launch in Sweden, explained some of the advantages the airline has which allow it to charge less than SAS and other airlines.
“We try to fill all our aircraft on the routes we fly. What differentiates us from other low price airlines is that we don't fly to several different places, but only to larger airports like Arlanda. In addition, we sell all our tickets over the internet, which is a reason why we can be so cheap,” he told Dagens Industri, adding that the company's newer aircraft also helps keep fuel costs down.