This shop is the only one that contains all of the Matilda Wendelboe collection, opening in early 2008 after the clothing label gained recognition in the fashion world.
Swedish designer Matilda Wendelboe started her own label in 2007, and she has already made a place for herself in the fashion industry in this short period of time. She was one of the lucky few selected to showcase her collection at the Tokyo Fashion Week earlier this year, and the exposure has led to an emerging international following.
The store contains only eco-friendly clothing, and all clothing is made by Matilda. The clothing contains mostly classic designs with a modern twist. Her signature design is outerwear, with most coats made to be worn in several different ways. The brand attracts adult women of all ages. One of the beauties of her clothing is that each item can be worn on a woman of any age, and it has a completely different effect on each person.
Matilda’s collections provide an effortless everyday luxury and glamour, never outrageous but always chic. Although the prices are not exactly cheap, the clothes have staying power, and with the current economic state, the brand provides essential staple items that can be worn for many seasons.
Editor’s Pick: Green dress, 1015 kr
(Photos: Lydia Parafianowicz)