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Swedish church launches online prayer service

TT/Peter Vinthagen Simpson · 18 Aug 2009, 11:44

Published: 18 Aug 2009 11:44 GMT+02:00

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The campaign also includes the possibility to pray via mobile phones (limited to 160 characters), as well as cinema and television advertising.

A prayer sent by text message from a mobile phone will wing its way to the Church of Sweden's new prayer page. Alternatively, users can submit a prayer direct to the new page or subscribe to an RSS feed of all the latest religious utterances.

The campaign was launched by the Church of Sweden at a Tuesday morning press conference and judging by previous voter turnout they are faced with a challenge of biblical proportions.

Around 5.6 million Swedes are eligible to vote in the church elections to be held on September 20th, but turnout is historically low - with a paltry 12 percent registering their preference in the previous vote in 2005.

The church has allocated a budget of around 10 million kronor ($1.4 million) for the prayer and election advertising campaign, excluding press advertisements.

Story continues below…

According to Marianne Ejdersten Launikari, head of communication at the Church of Sweden, the religious group is probably the first of its kind to advertise an online prayer service.

Related links:

TT/Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

17:37 August 18, 2009 by farnoxo
This would be a good idea .... but has the Swedish church investigated whether God's messaging protocol is compatible with human Internet protocol - otherwise all those tweets and TXT's will just end up in the great dustbin of cyberspace!
11:24 August 19, 2009 by onlymini
That's why I left the church, why the hell would I like to sponsor this sh*t if I'm an atheist? I didn't even choose if I wanted to join, it's terrible. I would sponsor them if they would help poor, alone and old people, ONLY. Not if they are releasing a Internet function which costs alot of money and putting money into advertising which will help them in an election where only 12 percent of the members in the church votes.
19:58 August 24, 2009 by seekingtruth
For people lacking the channels - materially or otherwise - to properly support the needy, I believe it's great they can say a prayer to God. Ask and it shall be given unto you, seek and you will find. - Jesus of Nazareth, the Christ.

As for a website or phone-service, it might just help the youth to form those faithful words in their hearts. I sincerely pray there won't be much abuse surrounding this service though.

To the above poster I would just want to point out there's no need to pay for a membership in any church, not even the Church of Sweden. That's just an option you have as a citizen, to deduct a % from the tax you pay to an organization you want to support.
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