Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Ikea offers repose in Paris metro marketing campaign

Share this article

Ikea offers repose in Paris metro marketing campaign
13:21 CET+01:00
Swedish furniture chain Ikea has adopted an unorthodox method to get its products into the mind's eye of discerning Parisians - by lining metro station platforms with living room furniture.

Ikea has chosen four busy Paris metro stations to display its wares giving potential customers the chance to try out a range of furniture products.

Stressed commuters in the French capital are now able to step off their trains straight into Ikea living rooms adorned with prints showcasing Ikea interiors. The novel campaign offers the chance to test drive the comfort of products such as the Ektorp and Karlstad sofas.

The promotional event will run until March 24th and is located at the Paris St. Lazare, Champs-Elysées Clémenceau, Concorde, and Opéra stations.

This is not the first time the innovative Swedish furniture giant has adopted its unorthodox marketing approach, with a similar campaign last January in Washington D.C.'s Union Station, featuring a mock Oval Office.

Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

The ‘fairytale' boarding school nestled in a Swedish village

The words ‘boarding' and ‘school' often summon images of strict teachers, drab dormitories and downcast children. That image couldn't be further from reality at Sigtunaskolan Humanistiska Läroverket (SSHL), where boarders describe the ‘fairytale' school as a home away from home.

Advertisement