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Google downgrades Sweden Democrats

TT/Peter Vinthagen Simpson · 29 Apr 2010, 08:44

Published: 29 Apr 2010 08:44 GMT+02:00

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The party's website has previously been the first hit on Google for those searching for 'Sverigedemokraterna', but its official internet portal is now a long way down, far from the first page, and preceded by several sites that either mock or dissect their policy positions, specifically with regard to race and immigration issues.

The far-right party shares some of the responsibility for its internet predicament however, after a decision to switch to a more secure web host after an attack by hackers on April 16th. The party also began publishing its material on the sverigedemokraterna.se domain instead of the previous sverigedemokraterna.net address. The new name was regarded by the Google search engine as a completely new site, which resulted in a dramatically lower ranking in search results.

"They have acted in panic," said Nikke Lindqvist, an expert on search engine optimization, to the expressen.se news website.

The Sweden Democrats are hopeful that after about a week the new website will have crawled back out of its internet ranking isolation, but Nikke Lindqvist disagrees.

"I think they will be back sometime in mid-June," he says.

Anyone searching for the party name on Google.com now sees a website named sverigedemokraterna.de as one of the first hits, an SD-critical site, which has gained its lofty position through support from a broad base in the blog and greater online world.

"The purpose of this site is not to limit the Sweden Democrats' freedom of expression but rather to urge all democrats to counter the Sweden Democrats' arguments objectively using social media," the website declares.

A recent survey of social media by the Svenska Dagbladet daily showed that the Sweden Democrats dominated the rankings ahead of their larger political opponents. The survey showed that they had the second most active You Tube channel, the most fans on Facebook, and SD-friendly bloggers were among the most visited.

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The newspaper explained that many of the bloggers had a large number of visits due to their tendency to name and shame suspected criminals, but this assertion was rejected by a party spokesperson.

Websites such as sverigedemokraterna.de are now urging opponents to organize to take back the internet's social forums and work to keep the party out of parliament.

The Sweden Democrats, founded in 1988, classifies itself as nationalist and polled 2.9 percent in the 2006 general election.

TT/Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

09:29 April 29, 2010 by Pont-y-garreg
"... have been more or less disappeared from the Google search engine." ??
09:43 April 29, 2010 by Swedecakes
Thank you, Pont-y-garreg. I'm sorry, this is supposed to be Sweden's news in English. In English we do not say that something has "been disappeared". Please, let's get it right, OK?
10:20 April 29, 2010 by Frobobbles
I can has all our homepages belong to us!
10:28 April 29, 2010 by Kronaboy
Horrahhh for google, carry on the good work.
10:29 April 29, 2010 by Nemesis
So what. Who cares.

Also if going to write in the English language, please learn English first.

Stop using Google translate.

If you intend to keep using Google translate, at least read it first, before posting it.
10:36 April 29, 2010 by Mucker
Nemisis, If we're being pedantic, you should have question marks after "so what" and "who cares"
11:27 April 29, 2010 by Per Johansson52
Some guys search 'bone' in the PeniSs. Stop trying to find spelling errors!

Who cares if their site were removed (very nice). I hope to see their party be removed along with other racists who are cancer for Sweden and wants turn Swedes like Hitler followers.

These parties who think only blue-eyed are human and not black ones, should not be on Google search engine at all.
13:02 April 29, 2010 by flintis
@ mucker

I beleive you mean exclamation marks !!!!!!!!! "so what" & "who cares" are statements not questions.

Pity the far left are not disappearing too, bloody hypocrits
13:28 April 29, 2010 by cbeynch
Isn't it frightening that Google, a presumed bastion of impartiality and fact, actually drives a political agenda? Shouldn't they then also, similarly, downgrade her highness the Sahliness to the bottom of the heap? Where she belongs.
13:30 April 29, 2010 by Uncle
One can see that people like Per Johanssons cannot find SD homepage in order to read what the SD are all about.

Canada has implemented the laws that SD proposes, so does Canada "think only blue-eyed are human and not black ones"?

Oh, btw, interesting neighbourhood of the 2 articles. Just below the rampage in Rosengård!

These damn racist SD. Really have no point to existence...
16:27 April 29, 2010 by Elton John
cbeynch: Lol? Do you actually think Larry Page and Sergey Brin one day during lunch had the following conversation?

- Hey Larry, you know that super nazi-fascist party in Sweden?

- Yeah Sergey, I think I know which one you mean. The Sweden Demcrats?

- Yeah, according to Aftonbladet they might have a chance during the election this year!

- No way, that is terrible. Let's remove their page from Google.

- Nice idea, Larry!
23:31 April 29, 2010 by jazzIIIlove
@Elton John

06:09 April 30, 2010 by krdx
@cbench google did not stop or delete anything..Just it was SD who has moved its domain name..so, if it is --new--site how to u expect google to know it from the first day..But most of the capitalist view of commenters u have no idea about the world, sweden and technology and just blame sweden, welfare and now google:P start to read article before posting any comment, please.. !
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