• Sweden's news in English

Body Shop hemp ad falls foul of Swedish authority

Peter Vinthagen Simpson · 20 Oct 2010, 12:36

Published: 20 Oct 2010 12:36 GMT+02:00

Facebook Twitter Google+ reddit

Örebro municipality's crime prevention unit, Örebrå, paid a visit The Body Shop on the central Sweden city's main Drottningatan shopping street last Friday to inform the firm that its posters gratuitously displaying the leaf of the Cannabis sativa plant (industrial hemp), were not acceptable.

"They argued that the use of the hemp leaf in the posters was offensive and provocative and that it undermined their work to tackle youth drug abuse," said Karin Wickberg Taylar, press spokesperson for The Body Shop Sweden, to The Local on Wednesday.

Wickberg Taylar told The Local that the firm has no intention however of bowing to the municipality's demands.

"We are not going to discontinue our poster campaign because of this. This product has nothing to do with the drug and there is no rhyme nor reason to Örebro's actions."

Wickberg Taylar said that a lack of knowledge over industrial hemp - a product commonly used in a slew of everyday items - lays behind the crime prevention unit's demands.

"They argued that the hemp leaf is the most common trademark for selling the drug. But this has nothing to do with the drug."

"We have long had a hemp series in our assortment. We recently decided to market the products a little more as they help against dry skin - a common problem in the colder autumn climate."

The humble hemp leaf is also a common feature of The Body Shop's global marketing, Wickberg Taylar underlined, and while problems have been few, authorities have on occasion reacted.

Story continues below…

"We have had some problems in France. But in France there is clear legislation on this type of thing. In Sweden, there is not - we are doing nothing illegal."

The Body Shop Sweden furthermore intends to continue to actively promote its products with the help of the hemp leaf, as the firm feels that light needs to be shed on an often cloudy issue.

"We hope that the campaign will in fact help to play down the issue, to remove the secrecy over the product. Hemp can be found in cosmetics, clothing, in plastics - it is nothing that is at all strange in our society," Karin Wickberg Taylar told The Local.

Peter Vinthagen Simpson (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

12:28 October 20, 2010 by omphus
Fast food causes the early deaths of many more people worldwide, yet I see mcdonalds ads everywhere I go. Dumb
12:50 October 20, 2010 by calebian22
Unless there is some way to smoke hemp body butter, what is the issue? Hemp is a legitimate and versatile product.
12:56 October 20, 2010 by Great Scott
How can people with a one track mind be responsible for running a Swedish municipality, I think it is those people that should go, not the posters.
14:01 October 20, 2010 by Nemesis
This is ridiculous.

The Bodyshop should ask the Örebro crime prevention unit, if they can send around a representative who is not under the care of a psychiatrist.

Bodyshop should sue them.
14:09 October 20, 2010 by crunchy2k
I think the problem here is they didn't get on the royal marriage list. That is burp: police trying to understand society. These storm troopers are not very educated. Or trained as they should be aboot local pps that think they control society. These people of money never seem to learn they are just tools of ideological nuts.
15:25 October 20, 2010 by Rishonim
The people responsible for Örebro municipality need to smoke some weed and get laid more often. What a bloody waste of taxpayer money...
18:06 October 20, 2010 by janswed
Having lived a long life , I have seldom read anything so amazingly stupid, hemp is a wonder versatily product, makes the best ropes forexample one could go on and on.
19:29 October 20, 2010 by Soft Boiled
Swedish customs agents are nabbing more body butter smugglers than in past years, and people traveling across the Öresund Bridge with small amounts of body butter figure prominently in the statistics.

Remember kids body butter kills! Just say NO!
19:38 October 20, 2010 by sweedy82
What's with Swedes and their distain of the weed, anyway?
19:51 October 20, 2010 by ISayWhatPeopleThink
sweedy82: Because don't you know, all drugs are bad. If you want to relax the only drug anyone should take is the one that's Swede-accepted and Government approved; by buying overpriced and overtaxed booze from the monopolized stores that carry little selection - so big daddy gets his chunk of your cash.

Anything else is evil and unsafe.
20:42 October 20, 2010 by hjoian
un-fkucing-believable. If education is free in this country, i suggest these narrow minded imbeciles educate themselves. What the hells wrong with these people?
20:54 October 20, 2010 by LuxVeritas
More no brainer info: Hemp is hated by the corporate global Gestapo and central-private bankster owned government parasites by and for the elite. Agricultural grade hemp is probably one of the best crops around. It is abundant in its ease of growth, loves soaking up CO2, (but your unlikely ever to have heard Al Gore the globo-bank-commercial crook mention it) will revitalise soil instead of deplete it like other crops and offers unmatched multiple applications; cloth better than linen and cotton, cereal, plastic alternatives and fuel. Not to mention paper and it doesn't require so many chemicals. BRILLIANT, so why isn't it grown masses around the world? Seems that all these organisational - "commercial" - PARTNERSHIPS, nudge nudge wink wink.

This tells us a lot about all these NGO's UN, UNESCO; WWF; World First blah blah so called organisations for the good of humanity who are loaded with cash and do sod all for the impoverished or the planet, other than to reduce debts for farm land to inflate food costs and starve millions on land their associations want to rape of the rich resources. Anyone who does their homework about what really goes on would be fuming mad.

The real body shop problem is their use of parabenes, but I suspect some drug lobbying giant that bribes politicians and or fraudulent regulatory bodies is more important than safe products for humans. Shameful! What the hell are our governments and organisations supposedly there to serve the people actually doing? It seems like insanity to me.
23:41 October 20, 2010 by RoyceD
whoa looking through at some of the posters names here I see a lot who are usually divided on opposite sides of issues raised here at TL, this issue seems to cross all boundaries it seems
07:32 October 21, 2010 by mikewhite
I have always had my suspicions about the Adidas logo ...
14:27 October 21, 2010 by Love-refugee
Good for you The Body Shop. Don't stand down!

Try and educate these ignorant Örebro municipality police. Surely they must have better things to be doing with their time?
21:37 October 21, 2010 by farnoxo
Oh for f$%k sake Örebro municipality grow up and put your puerile lutheran morality to bed please. Actually - have a spliff and lighten up - it will be better for you the next day instead of getting blind drunk on cheap vodka and strong lager!
22:07 October 22, 2010 by zooeden
This kind of conservatism hurts society in the 21st century...
10:44 October 23, 2010 by locaxy
Moronic prohibition! I'm writing these idiots a letter. Stop wasting my tax money !

Fingers crossed on the upcoming referendum in California.
12:01 October 23, 2010 by Rebel
Yet alcohol is shown on Swedish TV programs all the time. Alcohol kills way more people in one day than have died of marijuana use since the days of Adam.

This is not conservatism or liberalism -- it is just an insignificant municipality without any sense of perspective.
05:37 November 23, 2010 by charl
Ah, but Rebel my man, the alcohol ads you see on TV all the time are actually broadcast from the UK. You aren't allowed to send it from Sweden, so the TV channels got creative.

Which makes me wonder if I could broadcast commercials for cannabis from the Netherlands to Sweden.
Today's headlines
Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Swedish researchers plan new trucks for women drivers
File photo of trucks in Sweden. Photo: Thomas Johansson/TT

Could vehicles adapted for women attract more female truckers to the profession?

These stats show Swedish driving isn't so gender equal
File photo of a Swedish woman driving a car. Photo: Pontus Lundahl/TT

A new survey shows that few Swedish women get behind the wheel when driving with their male partner.

Revealed: Game of Thrones could be coming to Sweden
Game of Thrones cast members at the Emmy Awards in September. Photo: Jordan Strauss/AP

The producers of the hit show have asked for three rounds of location pictures of Swedish island Gotland.

Prime Minister to meet Swedish troops in Iraq
Swedish Prime Minister Stefan Löfven and his Kurdish counterpart Nechervan Barzani. Photo: Henrik Montgomery/TT

Sweden's Prime Minister Löfven is set to meet Swedish troops in Iraq on Tuesday.

Swedish politicians wage war on winter time
Soon it will look like this on your way home from work in Sweden. Photo: Anders Wiklund/TT

Should Sweden stick with summer time all year round?

'Don't turn the Pope into a global teddy bear'
Sweden's Queen Silvia and Princess Leonore visiting Pope Francis in the Vatican last year. Photo: Henrik Montgomery/TT

It's time to hold the Pope to account and make sure he turns his words about reform into action, argues a minister of the Swedish Church ahead of Pope Francis' visit to Sweden.

Löfven: 'Sweden will double its number of troops in Iraq'
Stefan Löfven and Haider al-Abadi during the visit on Monday. Photo: Henrik Montgomery/TT

Swedish Prime Minister Stefan Löfven has promised to double his country's number of troops in Iraq following a meeting with Iraqi counterpart Haider al-Abadi on Monday.

Sponsored Article
Last chance to vote absentee in the US elections
Property of the week: Kungsholmen, Stockholm
Sponsored Article
This is Malmö: Football capital of Sweden
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
Swedish for programmers: 'It changed my life'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Top 7 tips to help you learn Swedish
Swede punches clown that scared his grandmother
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Swedish school to build gender neutral changing room
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 14th-16th
Sponsored Article
One expat's strategy for making friends in Stockholm
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Nordic fashion in focus at Stockholm University
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available