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Hundreds apply for Swedish 'beach bum' job

David Landes · 31 Mar 2011, 15:54

Published: 31 Mar 2011 15:54 GMT+02:00

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On Thursday, women's lifestyle magasine Amelia posted an advertisement seeking a "beach tester" (strandtestare) with the Swedish National Public Employment Service (Arbetsförmedlingen).

According to the advert, candidates will be expected to spend four weeks testing beaches in four different locations around the globe.

"Included in the job assignment is going on outings, lying on beach chairs, drinking wine in local taverns, and other ordinary assignments found in a commercial beach and tourist environment," reads the ad.

"In certain areas, receiving a full-body massage, testing drinks, snorkeling, and book reading may be required."

Candidates must be able to swim, be willing to work late nights ("testing drinks can under certain circumstances require working overtime"), as well as "have the capacity to rest/do nothing for long periods of time".

"The response has been huge," Amelia's editor-in-chief, Åsa Lundegård, told The Local.

"The announcement went up a few hours ago and we've already received hundreds of applications."

The job ad is only running for a few days, and its publication the day before April 1st led many to suspect it was an April Fool's joke, said Lundegård.

"But it's not. It's a totally real job," she said.

She added, however, that the wording of the ad was deliberately provocative.

"We wanted people to think it was too good to be true," said Lundegård.

Lundegård said the idea for the "beach tester" job came as a way to address the many requests the magasine receives from various tourist destinations asking to be profiled in Amelia.

"We rarely say yes because we don't really have reporters to send out in the field," she said.

"But since our readers are so important to us, we thought we could instead create a fantastic job, not only for freelancers, but which is open to everyone."

Story continues below…

The successful candidate will be invited to travel to four different destinations: the Mediterranean island of Corsica; areas around Cape Town, South Africa; and two locations in Asia.

In addition to grueling days on the beach and top flight accommodations, Amelia's "beach tester" will also be expected to blog about their experience.

"We want the person to share their impressions with our readers—how accessible the beach is, whether it's easy to meet people, and other criteria," said Lundegård.

"They are going to be great trips."

David Landes (david.landes@thelocal.se)

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Your comments about this article

16:08 March 31, 2011 by trackmeifyoucan
i've had it with thelocal.se

I just can't stop myself from completely stopping to visit this site.

am sharing this article on facebook and i get the stupid thumbnail of the stockholm ugly incident on my fb wall instead of the actual image shown above...

16:48 March 31, 2011 by city_walker
You should just press forward and backward to choose the right picture.
18:05 March 31, 2011 by Swedesmith
I'd like to beach her bum.
18:15 March 31, 2011 by eZee.se
Ummmm... link to the job please!
19:15 March 31, 2011 by Stickeroo
Comment removed by The Local for breach of our terms.
22:46 March 31, 2011 by Just_Kidding
I am surprised that the magazine bothers to get to know the south African beaches. It is a fact that S.A. with an unemployment rate of 25% is not a safe travel destination.
23:14 March 31, 2011 by Decedo
Hey this story was ine day early......silly swedes :)
23:19 March 31, 2011 by tr2001
i hope swedish is not a requirement again
01:10 April 1, 2011 by Tanskalainen
Is that Juholt's girlfriend in the photo?..............Nah, it can't be.....
01:51 April 1, 2011 by GLO
Nice Girl,Didnt read the script.
08:39 April 1, 2011 by ISayWhatPeopleThink
What a silly headline. This is Sweden after all....HUNDREDS would apply for ANY job. :P It doesn't have to be a lavish "beach bum" job either, many are so desperate for work we'll take anything.

Heck, it could be for a "toilet scrubber" and you'd still get people clamoring for the position. Ever see a local grocery store open up? People come in droves to leave an application in homes of a glamorous career as a "checkout technician" :P
09:26 April 1, 2011 by isenhand


I think I would get intensity board with such a job!
11:48 April 1, 2011 by Doubledutch
Anything to do with today's date?
14:41 April 3, 2011 by DJECKY
I will never take such a job even for hundreds of krs.i dont like it.

This the wost job in the Universe to me...

Its better i be running behind those animals in the forest.
21:45 April 6, 2011 by SA_Boy
@ Just_Kidding. I'm not sure you've ever been to Cape Town or South Africa for that matter. You're probably not aware, but there are quite a few Swedes living and working in SA and in Cape Town in particular. CT has some of the best beaches in the world so if you haven't visited any of the CT beaches or even been to SA how can you express an opinion?
10:06 April 13, 2011 by wenddiver
Being a beach bum is harder than it looks, you feel obligated to stay up all night drinking and dancing, entertaining guests, and then have to get up and keep up your routine, snorkeling, Scuba Diving, eating brunch, stubbling your beard like Sonny in Miami Vice, throwing the Frisbee to the Dog, painting, photography, listening to I-tunes, picking out the right Sperry Top Siders to wear to the boat house, it's all about scheduling, living in Florida is hard work. I can do it for about 6 months and then I start looking for a contract someplace grey, overcast and full of cold and indifferent people. You try living on Rum for a couple weeks and see how easy it is.
20:43 May 18, 2011 by soter
Me me me! Pick me! Im perfect for the job, let me be the beach tester...Im telegenic, curious, fit, I love laying around beaches or couches or beds, that and drinking wine are my favorite hobbies! I love sand AND books!

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