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Facebook gives kissing women film ad the boot

The Local/dl · 5 May 2011, 15:11

Published: 05 May 2011 15:11 GMT+02:00

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Sweden-based TriArt Film was hoping to use Facebook to publicise the Greek film Attenberg, currently showing in Swedish cinemas.

But, much to the distributor's surprise, Facebook nixed the campaign.

"Our ad for Attenberg, using the poster image of two women touch tongues, has been DISAPPROVED," TriArt said in a statement on its own Facebook page.

TriArt went on to suggest that Facebook appears to have a double standard when it comes to who can be seen locking lips in advertisements running on the site, explaining that their ad for the film Tre, featuring a male-female couple engaged in a deep kiss, was approved.

"We're confused," TriArt CEO Eva Esseen Arndorff said in a statement.

"Facebook is certainly a private company, but for many it stands for freedom of speech and expression. We're wonder what criteria are used when they decide not to approve the Attenberg picture."

While Facebook refused to allow TriArt to use the picture in its PR campaign, the company was allowed to maintain the image it its Facebook profile page.

The head of public relations for Facebook in Sweden, Jan Fredriksson, insisted the site had no specific rules prohibiting images of people kissing, irrespective of their gender.

However, rules do exist regarding images of a sexual nature.

"If the picture has been removed because there are two women kissing each other, then a mistake has been made. But there may be other reasons as to why the image was removed," Fredriksson told Sveriges Radio (SR).

Story continues below…

"It may have been put up in the wrong way."

The critically acclaimed Attenberg, which depicts 23-year-old Mariana and her coming of age struggles in a Greek industrial town, received generally positive reviews from Swedish critics ahead, being called "a beautiful overall experience" by Hynek Pallas of the Svenska Dagbladet (SvD) newspaper.

The Local/dl (news@thelocal.se)

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Your comments about this article

01:08 May 6, 2011 by Stickeroo
I'd give em the boot too...no place for fugly girls kissing videos on Facebook.
15:53 May 6, 2011 by eovti
I reposted that pic on FB earlier today, just to see if if I'll get a warning.
03:00 May 8, 2011 by Nysvensk
Actually, that is pretty tame compared to a "friend" suggestion I got the other day. It showed two young nude males embracing and French kissing and it wasn't for artistic purposes!
11:37 May 10, 2011 by Angry Ami
So in other words FB discriminates against Lesbians,

sue FB and get paid.
20:04 May 12, 2011 by Icarusty
Those aren't women
11:27 May 14, 2011 by Amber Dawn
I wouldn't really describe that as kissing, so much as tongue fighting.
15:36 May 20, 2011 by msaliassweden
In my personal experience on FB, they are pretty liberal with pictures and videos.

It is your friends or people who have seen it who "reports" it as:

# Spam or scam

# Nudity or pornography

# Graphic violence

# Hate speech or symbol

# Illegal drug use

So if enough people report it, it may be looked at and removed...
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