The push for exports to the country of over one hundred million people will come under the auspices of the Kosmopolit project, which is the government’s scheme to utilise the expertise of immigrant business owners.
“There are a large number who speak Spanish and come from that part of the world,” said Ewa Björling to the TT news agency.
Björling placed particular emphasis on the potential for development within energy, IT and telecom companies.
Mexico is a major importer of goods and service, of which Sweden accounts for only a small part.
Björling on Monday launched Kosmopolit Merchant – a new business concept to boost Swedish exports.
“Our new Swedes with immigrant backgrounds are an important resource to help boost trade. Every fifth company which is launched in Sweden is started by a person born overseas,” she said.
Kosmopolit Merchant is the second stage in the Kosmopolit project which was launched by the government in 2007.
“It has been a successful initiative and it is now time to take the project to the next phase,” Björling said at a seminar in Stockholm.
The Kosmopolit concept unites the expertise of the companies in international trade with the Export Council’s expertise in accessing more growth markets with a view to boosting Swedish exports.