Swedish supermodel in 'age-bullying' lawsuit

The Local/cg
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Swedish supermodel in 'age-bullying' lawsuit

A Swedish model is suing beauty giant Estée Lauder for 12 million kronor ($1.93 million), after the cosmetics company portrayed her as old and wrinkly in an advert, according to Swedish daily Aftonbladet.


Forsling has been working in the modeling business for over a decade.

During her lucrative career she has featured on the industry's major magazine covers, as well as on the runway of the most prestigious fashion houses.

Currently, however, Forsling is in the midst of a heated feud with former employers Estée Lauder, a battle which now looks to be headed all the way to the courthouse.

The cosmetics company used a photo of the model without makeup in an advert for Plantscription, an anti-aging cream aimed at 45 to 60 year-old women, without informing her about it.

Forsling, 35 years old, was not amused and claims the unflattering photograph was taken prior to the start of a completely different photo shoot with Estée Lauder, before she had her make up applied or been styled.

She claims that she was not informed the photo would be used for anything, and has no connection to the anti-aging cream.

"Forsling has never used Plantscription. She did not participate in Defendants' study - indeed, she would not have been eligible to participate because she is significantly younger than 45," the lawsuit stated.

According to Aftonbladet, she is now suing the company for 12 million kronor ($1.93 million) for what the newspaper describes as "age bullying".


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