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Björn Borg shares his underwear with McEnroe

Swedish tennis-legend-turned-designer Björn Borg will be sharing his underwear with former rival John McEnroe.

Björn Borg shares his underwear with McEnroe

The sports duo will be joining forces, through the launch of a limited edition underwear collection, and have chosen to market it with a Facebook campaign, asking users to find their ultimate opposite, among the 700 million other Facebook users worldwide.

“This campaign is a way for us to celebrate the unlikely friendship that Björn and John share,” said Erik Jarnsjö, marketing director at Björn Borg, in a statement.

A test constructed by a professional psychologist will help Facebook users search for the person most different to themselves. Those considered to be absolute opposites will win a trip to New York City, and a meeting with the two tennis legends.

“The challenge was constructing a test which is complicated enough to reveal a person’s total opposite among 700 million people,” explained David Morgenstern, the psychologist behind the experiment, in a statement.

“For this to work, the results are based on how people react to images, which means there will be an endless number of different results and variables to compare. I’d call the test a combination of scientific seriousness combined with entertainment, scientific art.”

The underwear collection, consisting of four styles and launched in August, is inspired by the golden age of tennis, and has an “air of the eighties”, according to a statement released by Björn Borg on Wednesday.

The 1980’s was the era when the almost four hours long Wimbledon final between the two friendly rivals Borg and McEnroe took place.

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SPORT

Björn Borg’s son Leo set to make his Wimbledon debut

Four decades after Swedish tennis legend Björn Borg won a fifth consecutive Wimbledon title, his 16-year-old son Leo Borg is reportedly set to make his debut at the tournament.

Björn Borg's son Leo set to make his Wimbledon debut
Leo Borg's Wimbledon debut is yet to be officially confirmed. Photo: Hanna Franzén/TT

According to reports in British tabloid The Sun and Swedish tabloid Expressen, Borg will be awarded a wildcard to play in the Wimbledon junior event.

“Leo is very grateful about getting a wildcard for the qualifiers to junior Wimbledon,” Björn Borg told Swedish tabloid Aftonbladet.

“It will be an incredible experience and useful practice for the future,” he added.

A spokeswoman for the Wimbledon tournament did not want to confirm the decision, only saying that wildcard announcements and the main draw for the Juniors tournament would be made next week.

If confirmed, Leo Borg’s Wimbledon debut comes 39 years after Björn Borg defeated American rival John McEnroe, winning him his fifth consecutive Wimbledon title.

The iconic match has been called one of the greatest matches of all time and the story was adapted for the screen in the 2017 feature film Borg vs McEnroe, where Leo, bearing a striking resemblance to his fatther, played a younger version of Björn Borg.

During the 1970s and early 1980s Björn Borg won a total of 11 Grand Slam titles, five Wimbledons and six French Opens.


Björn Borg after winning his fifth consecutive Wimbledon title in 1980. Photo: Scanpix/TT

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