• Sweden's news in English

Rival chain plans ONOFF store takeover

TT/Rebecca Martin · 20 Jul 2011, 07:07

Published: 20 Jul 2011 07:07 GMT+02:00

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"This gives us more stores in Sweden and a chance to increase the synergy of purchases and logistics," CEO for Sweden, Magne Solberg, told the Dagens Industri (DI) business daily.

ONOFF reported a loss of 152 million kronor ($23 million) last year, according to DI. The year before the company reported losses of 44 million kronor.

According to Solberg there is only space for 3-4 actors on the Swedish home electronics market. So far Expert has been reporting losses in Sweden.

“The purchase will give us a better portfolio with stores of the right size and location," Solberg said.

According to Solberg, Expert’s market share in Sweden has hitherto been nine percent. The purchase of the ONOFF stores will raise that share to 12-13 percent.

Story continues below…

Expert has 173 stores in Sweden and is part of the Norwegian Expert concern, In total there are about a thousand Expert stores across Scandinavia and the Baltic states.

The sale is scheduled for completion on August 1st.

TT/Rebecca Martin (news@thelocal.se)

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Your comments about this article

10:21 July 20, 2011 by JulieLou40
Jesus, Rebecca love, can't you even spell?? I'll give you a hint: It's "Norwegian"!!! Now when do I get my cut for doing your job for you, you dimwit...
11:10 July 20, 2011 by Tennin
"According to Solberg there is only space for 3-4 actors on the Swedish home electronics market. So far Expert has been reporting losses in Sweden."

Google Translation fail!?! In english we don't say actors on a market. I think the word you were looking for was players, or competitors.
11:13 July 20, 2011 by blondelover
Great editing work :)
11:34 July 20, 2011 by lovedealer76
shut the hell up,to the first comment,you sounds to me like, you are the type that like to search for human error,as you can see she just made one cos at the bottom she got the right spelling,people like you make's me sick
12:42 July 20, 2011 by unseen

you could be anything but absolutely not a LOVEDEALER! nevertheless, i like the way you think.
12:45 July 20, 2011 by lovedealer76
lovedealer is just made up name from a music tittle,don't make a big deal out of it,i love it
13:56 July 20, 2011 by Beavis
on/off- reasons why they failed (no it wasnt because of one of your competitors like their stupid management thinks)

poor customer service-when the customer know more about the products than the staff

poor prices- even thoguh the compettions prices are way too high, onoff went higher!

using posten to deliver large goods like washing machines, which meant you had to carry them up flights of stairs yourself!( all others use proper delivery compaies)

poor selection- having a shop with 300 toasters of the same model on shelves just shows you cant do any sort of stock control!

I would see "expert" a being the next weakest player in the market, as they also get all these rather obvious things wrong!

They will fail as the dont keep customer happy (no other reasons!)

This is an open market !
21:27 July 20, 2011 by Hauhr
@lovedealer76, leave @JulieLou40 alone! (1) There is a difference between having an eye for detail and consciously looking for mistakes (2) If a newspaper headline were to make a spelling error like that, it would be unacceptable! So why is it that online journalism regularly shows that it appears to hold its self to a lower standard when it comes to quality of editing?
11:58 July 22, 2011 by Rap43
The one and only time I tried to buy anything from them I had to take a number and stand in line for a 'salesman' to try to sell me extras... Take a number to pay you??

No wonder they are out of business.
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