Swedes' app choices reveal where they live

TT/Rebecca Martin
TT/Rebecca Martin - [email protected]
Swedes' app choices reveal where they live

One in three Swedes use apps in their mobile phones this summer, but the favourites differ depending on where you are in the country, according to a survey carried out by market research company Sifo for telecommunications firm Tele2.


When a thousand Swedes answered questions regarding their favourites apps this summer, most answered that they would use an app that could direct them to an activity, such as a beach or a museum.

In second place came events, such as festivals and concerts and number three on the list of Sweden’s favourite apps was currency converters and dictionaries.

The survey showed differences within the country - 63 percent of app users in Norrland, in the north of Sweden, wanted a service that reveals police vehicle speed controls. In Stockholm the corresponding figure was 13 percent.

Capital city dwellers turned out to be more excited over apps that give directions to beaches, museums and other sights.

Annika Kristersson, head of information at Tele2, lives in Stockholm but is originally from Skåne, in the south.

“If I look at my own behaviour, I tend to check out the weather forecast on my mobile, I’ll check grilling recipes when I am in the shop and where the nearest beach is located if I am travelling around,” said Kristersson in a statement.

In the northern part of central Sweden, cooking and grilling apps are high on the list of favourites, whereas the more western areas of the country prefer drink and wine apps.

The survey also showed that people from Småland, south of Stockholm, and islanders from Gotland and Öland prefer apps that will direct them to the nearest outdoor concert or festival.

However, in the eastern parts of central Sweden, currency converters and dictionaries came in at the top of the app list.


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