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Swedes’ app choices reveal where they live

One in three Swedes use apps in their mobile phones this summer, but the favourites differ depending on where you are in the country, according to a survey carried out by market research company Sifo for telecommunications firm Tele2.

Swedes' app choices reveal where they live

When a thousand Swedes answered questions regarding their favourites apps this summer, most answered that they would use an app that could direct them to an activity, such as a beach or a museum.

In second place came events, such as festivals and concerts and number three on the list of Sweden’s favourite apps was currency converters and dictionaries.

The survey showed differences within the country – 63 percent of app users in Norrland, in the north of Sweden, wanted a service that reveals police vehicle speed controls. In Stockholm the corresponding figure was 13 percent.

Capital city dwellers turned out to be more excited over apps that give directions to beaches, museums and other sights.

Annika Kristersson, head of information at Tele2, lives in Stockholm but is originally from Skåne, in the south.

“If I look at my own behaviour, I tend to check out the weather forecast on my mobile, I’ll check grilling recipes when I am in the shop and where the nearest beach is located if I am travelling around,” said Kristersson in a statement.

In the northern part of central Sweden, cooking and grilling apps are high on the list of favourites, whereas the more western areas of the country prefer drink and wine apps.

The survey also showed that people from Småland, south of Stockholm, and islanders from Gotland and Öland prefer apps that will direct them to the nearest outdoor concert or festival.

However, in the eastern parts of central Sweden, currency converters and dictionaries came in at the top of the app list.

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New app offers tourists a ‘sonic’ Stockholm guide

The Stockholm Tourism Board has launched a new game-based app that takes users on an auditory ride through Stockholm, as part of a bid to attract 50 percent more tourists to the capital over the next decade.

New app offers tourists a 'sonic' Stockholm guide

“We wanted to do something that stood out, that was unique and that hasn’t been done by anyone else; this application truly is the first of its kind,” Ann-Charlotte Jönsson, PR manager of Stockholm Visitors Board, told The Local.

The app, “Stockholm Sounds”, promises a blend of mobile gaming and tourist pocket book in one, with music, sounds, sights and challenges centred on Stockholm and Swedish culture, history and attractions.

By visiting over 40 locations in Stockholm, users earn “points” by completing challenges, history quizzes or gaming sessions, all connected to music or sound experiences.

From discovering “the sound of sushi” at Akki Sushi in Södermalm to a music quiz at popular record store Pet Sounds, completing the mini tasks unlocks events and rewards including pre-party playlists on Spotify and information about hangouts around the city that are popular with the locals.

“We have always marketed Stockholm very visually, and it is a beautiful city, but its a living city too, filled with great culture. So we wanted to focus on producing something for visitors that is innovative and creative, allowing them to experience a different side of the city,” Jönsson said.

She explained that as more and more readers access the Visit Stockholm website from mobile devices, the team had to shift focus.

“Personally I love traditional tourist guides but in many ways the mobile revolution has changed our use of media. Now your mobile is your best friend, your companion and a source of entertainment at once,” she added.

“ICT and music are two industries at the forefront of Stockholm, combining them seemed obvious. This app is a good representation of what Stockholm, and Sweden, is all about.”

The app is free, which was developed in collaboration with music service provider Spotify, doesn’t require Wi-Fi or data roaming and is available on both android and apple. Games start as soon as you touch down at Arlanda airport.

Josh Liew

Follow Josh Liew on Twitter here

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