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Systembolaget mulls home delivery

TT/The Local/pvs · 19 Sep 2011, 07:54

Published: 19 Sep 2011 07:54 GMT+02:00

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"We can maybe get going next year," said Systembolaget head Magdalena Gerger to the Dagens Nyheter (DN) daily.

Gerger told DN that the state-owned firm is prepared to consider opening a home delivery service for customers at a cost of around 100 kronor ($15).

Gerger described the move as a major decision, in comparison to the extension of opening hours to include Saturdays.

"We have to adapt to the reality that people live in," she said.

From the autumn Systembolaget will provide customers with a collection service, whereby pre-ordered items can be collected in-store. The firm is now looking at introducing the home delivery service at 1-2 days notice.

Temperance society IOGT-NTO is not however overly enamoured with the plans, questioning how age controls can be enforced.

"In Norway they have already had this set up for a while and they have had significant problems with age checks. Primarily the Norwegian postal service have reported that their staff find it tough to take those fights at the door," IOGT-NTO head Anna Carlstedt told the TT news agency.

She said that IOGT-NTO as a great many members who have grown up in families with alcohol abuse and they think that it is of concern to be able to sit at home and order.

Story continues below…

"We understand that the Systembolaget is looking at this possibility, because they handle the retail trade of alcohol in Sweden and or course the internet and the home are part of this trade. But that which concerns us is that when availability increases, so does drinking. That much we know."

The Local reported in July on calls from Liberal Party (Folkpartiet) MP Carl B Hamilton's call for Systembolaget to be authorised to expand their e-commerce to include home delivery.

Hamilton argued that "Systembolaget's monopoly and legitimacy is based on citizens accepting the monopoly" and argue that providing improved service would offset calls for a liberalisation of the alcohol retail trade.

TT/The Local/pvs (news@thelocal.se)

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Your comments about this article

11:19 September 19, 2011 by Great Scott
"We have to adapt to the reality that people live in," she said.

If she understands what she is saying then 24/7 is a great move forward.
12:39 September 19, 2011 by Snöregn
The real reality people live in is that we want to be able to buy food and alcohol from the same store during our free time. Don't open a mail service, OPEN THE FREAKING STORE during realistic hours!
14:51 September 19, 2011 by lewni
And I thought they were discouraging alcoholics ?
16:13 September 19, 2011 by CanadianEh
This would be perfect at least it'll get those drunks that hang around the System Bolaget to stay inside. Welcome to Sweden I think they should offer new comers a 2- 4 of Swedish beer and the toll free hotline to booze up anytime night or day.

At least every Swede I meet will be more friendly and talkative.
16:44 September 19, 2011 by Svensksmith
When they come to my house, I will make them take a number and wait in line.
19:30 September 19, 2011 by rybo1
I've heard this all before and of course, nothing happens.
21:43 September 19, 2011 by notpresto
If i can just get pizza and prostitutes ill never have to leave home
10:24 September 20, 2011 by zooeden
"We have to adapt to the reality that people live in" I have no idea what on earth she means really, unless she refers to alcoholism is on high and getting colder by the day so we make things easier and deliver to your home!!!! If that is the case I want all my restaurants to give home delivery cause frankly its ridiculous no frippin body delivers!!!!
23:03 September 21, 2011 by Beavis
They will only deliver between 9 and 10am on Tuesdays and only deliver Swedish pishh beer.
20:37 September 24, 2011 by slbericson
Shut down Systembolaget, open up free trade and let the adults who wish to have a drink decide where, when and how they buy their alcohol. Embarrassing that in 2011 we have state controlled trade.
19:12 November 21, 2011 by jaybone
Solve the Swedish monopoly problem now by getting rid of it.

Most people would be happier if they could buy a bottle of wine together with their groceries at the local supermarket hemköp.

I really do not believe that people buy all the rubbish systembolaget churn out, they must manipulate opinion polls. They are the huge public liars trying to stay alive againts the peoples will.
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