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Club's 'naked bottoms' divide Swedish village

Rebecca Martin · 15 Dec 2011, 15:45

Published: 15 Dec 2011 15:45 GMT+01:00

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The inn, which used to draw crowds of Smörgåsbord-craving customers in its heyday, is located between the local church and the cemetery in the small village of Mörsil.

Over the last few years it has seen a series of owners, none of who have been able to turn the inn's luck around, according to local paper Östersundsposten (ÖP).

But new owner and strip club veteran Dragan Bratic is certain that the inn will be a great success as a stripclub, as it is located in so close to the hugely popular ski resort of Åre.

”It is going to be something quite amazing,” said Bratic to ÖP.

However, villagers are not altogether positive to Bratic's plans to turn their old inn into a strip joint for Åre tourists.

”Mörsil being made famous over this. I wish it was something else,” one local woman told the paper.

”It's not something that I knew of. I don't think there's any women in the village who think this is a good thing,” another said.

The men, as well as the younger generations of Mörsil, with whom ÖP spoke were generally more positive to the idea.

”It depends on how it is done. I am a pretty open person and as long as it has some class and it isn't seedy or cheap, it is OK with me. Though this is a village with a lot of children and it would have been better if it was located inside Åre,” said one woman to the paper.

”I have never been to a strip club before. One can't help being a bit curious,” one young man said.

The entertainment at the new club will consist of 15 to 20 women and men pole dancing on one of the two stages.

According to Bratic, the club will be like the hugely popular cabaret club Wallmans Salonger in Stockholm, except it will also feature a striptease.

Local politicians are up in arms about the plans, but as long as Bratic doesn't do anything illegal on the premises there is very little they can do.

”It is not illegal, but it is inappropriate,” said Eva Hellstrand of the Centre Party to ÖP.

Hellstrand told the paper that they can't stop the strip club from opening but that they can try to sway public opinion against it. Without clients the club would have to close.

She is joined in her concerns by politicians across the party spectrum.

”This might bring more jobs to the area but there are better opportunities than this. However, as long as all papers are in order, there is very little anyone can do about it,” Lars Mämpel of the Moderates told the paper.

Bratic can't understand the furore surrounding the opening of the club in Mörsil.

”There are so many things that are wrong in society and at the same time people are upset to see some naked bottoms,” he said.

However, he is not unfamiliar with controversy surrounding one of his establishments.

Story continues below…

In early 2011, Bratic opened a club in another small village in the north of Sweden. At first he met resistance from the local politicians, but it soon became clear that there was nothing they could do to stop him.

In 2009, Bratic made the headlines after his "McDragan's Drive In!" strip tease bar in Edsvära near Falköping, was sued by McDonald's, which claimed the club's logo was too similar to that of the fast food giant.

However, this is the first time that Bratic has applied for an alcohol licence at one of his clubs. The local authorities will decide on the issue in the near future.

A teetotaler himself, Bratic told the paper that he has tried to encourage the customers to his clubs to drink low-alcohol content beer.

”But I have come to the conclusion that it is impossible to teach Swedes to be abstainers. So I have decided to give them the option to drink, as a complement to the food. Then we will see how it goes,” he said to ÖP.

If all goes according to plan, Bratic's new club will open its doors to the public early in the new year.

Rebecca Martin (rebecca.martin@thelocal.se)

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Your comments about this article

16:49 December 15, 2011 by Vill
I can't imagine there being enough demand in that location to support this business. I ski frequently, but I can't think of a single time when I thought to myself, "I wish there was a strip club nearby so I can throw away my hard earned money..............."
17:55 December 15, 2011 by Svensksmith
I must be getting old...I'd rather enjoy a good Smörgåsbord than a strip club.
17:59 December 15, 2011 by kenny8076
lol with all do respect VILL..... throwing away money on certain things is all opinionated and holds no ground it rational thought to what is considered a waste to each individual...... much like how one can have the same opinion of someone "wasting" their "hard earned money" on a 500,000 krown car... or a 15,000 krown TV...... or spending 500 krowns on a plate of food fine dining......

Atleast this money goes strait to a person to help them live a life..... you know believe it or not people actually like stripping sometimes. one of my very good friends back in the states has been stripping for 10 years and loves it. Easily makes $800-1000 a night and for what.... getting naked?! OMG..... OMG guys like boobies..... someone call the moral police we have a sinner!!! people should just relax and worry about themselves and what affects them..... strip clubs dont affect anyone, just nosy dramafied soccer moms who are afraid their husbands might like this.... but perhaps if they didn't get lazy and comfortable they wouldn't have to be so paranoid!!!
19:38 December 15, 2011 by jvtx3232
Hmmm "Dragan Bratic" sounds Slavic. I wonder if he is one of these Eastern European pimps that kidnap young girls to be sex slaves in Scandinavia? And the "strip club" would be as much a cover for the pimping business as it would be an actual strip club.

If you are wondering what I'm referring to, watch the movie "Lilja 4-Ever" if you can stomach it.
19:56 December 15, 2011 by godnatt
Job creation is always good. ;)
22:14 December 15, 2011 by suprkynu
job creation is always good but its good to be created jobs in honoured and dignity way. But not such kind of immoral jobs. according to my idea guys.
01:24 December 16, 2011 by millionmileman
Now I finally figured out why there's a Butter Shortage in Norway!
03:45 December 16, 2011 by swenrika
LOL... I'm cracking myself 'naked bottoms' this is such a prim and proper way of saying naked butts .. lol.. and all that between a church and a graveyard.. hehehehe...

A job is a job and this so called "immoral" job is part of the oldest profession on earth. Live with it, it will NEVER go away. ok, ok, never say never, but seriously, get with it, we are in the 21st century and people tan naked all over the beaches and there are kids there too, hell you should see some people do stuff when they come on the streets after a lengthy night out, that is worse than seeing a beautiful ass, sorry, bottom :)

If it makes them money and gets a few people off the street - go for it and good luck.
07:01 December 16, 2011 by Grokh
so long they dont do ilegal stuff like use sex slaves and force ilegal immigrants to work, who cares.
10:02 December 16, 2011 by xguild
I have a lot of personal experiance with strip clubs growing up in LA and if there is one fundemental truth its that wherever their is a strip club, booze and young people.. bad things WILL happen. Its a statistical fact that sex crimes in the vacinity of strip clubs are higher than areas that do not have strip clubs.
11:59 December 16, 2011 by zooeden
I say go for it but be careful cause the M of Macdonalds is a clear infringement towards symbol trademarks!!!!
12:22 December 16, 2011 by gabeltoon
I don't think it is appropriate it being next to a church. Does no one in SWEDEN have any consideration for the young people or the elderly.If you must have this club why not leave them in the city. This is spoiling my image of SWEDEN.
13:20 December 16, 2011 by NicholasEco
I read somewhere that a strip club was going to sue a local christian society for building a church close to it because...it will attract the wrong customers!!

I guess there is always another point of view :D

Also, when it comes to tease young people, it's the same thing even if it was build in a city as well so that is not a good excuse for me.
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