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New law makes snus users pay more for less

TT/Jenny Sundelin · 3 Jan 2012, 09:28

Published: 03 Jan 2012 09:28 GMT+01:00

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“We do not want to burden our consumers with tax on snus and for that reason we have chosen to reduce the weight of the contents of our products,” said Patrick Hildingsson, Information officer at manufacturers Swedish Match to news agency TT.

The weight of a pouch of snus used to be 1 gramme but has now been reduced to 0.9 grammes at the same time as the price was raised from 47 to 49 kronor - meaning that users get ten percent less, while paying more.

The change has angered Swedish snus enthusiasts, despite the company claiming it is done for the sake of customers.

"It isn't too great, is it? If they are increasing the price that shouldn't affect the content," said one customer to TV4 News in Gothenburg.

"I think it is bad form. You are paying for it. It was the same thing with cigarettes before, although the reduced content of the pack meant you ended up paying more. So I think it is definitely bad form," another said.

But at Swedish Match they say that it is common practice to do what they have done and that the raised price is due to an increased competition on the market.

“We have to balance our commitment towards our consumers and also fend off our competitors whilst still maintaining our profitability,” said Hildingsson.

Story continues below…

Snus is a moist powder tobacco product, consumed by placing either a pre-packed pouch portion or loose pinch under the lip for extended periods of time.

TT/Jenny Sundelin (news@thelocal.se)

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Your comments about this article

11:19 January 3, 2012 by byke
I thought snuff was a type of tobacco administered nasally ?
12:35 January 3, 2012 by Rick Methven
"the raised price is due to an increased competition on the market"

Raising the price in face of competition means less sales not more. What they are really trying to do is to make more money from less sales. I for one will swap to a non Swedish match brand and save money
13:08 January 3, 2012 by Brianito
Agree Rick - This is just another scam!
13:10 January 3, 2012 by Larry Thrash
Government greed.
13:45 January 3, 2012 by byke
My comment must have had an impact, as now many of the references to Snuff have been replaced with the word Snus.

/your welcome

@Rick and Co.

Are there such possibilities to purchase such outside of sweden at a cheaper price? And what are all of your views regarding moral responsability in regards to the offset of costs incurred to the health costs and the state will be expected to cover?.
16:38 January 3, 2012 by swedejane
It may be 10% less but you'll still look like a 100% fool with that crap tucked away in your cheek like some meth-addicted squirrel. Cheers!
17:06 January 3, 2012 by Svensksmith
@byke and here all these years I've been taking mine anally.
20:03 January 5, 2012 by SuperTulle
@byke: Yes, regular snuff is taken nasally.

Moist snuff, i.e. snus and dipping tobacco, is usually taken orally (although nicotine can be absorbed through any mucous membrane as Svensksmith points out).
17:25 January 8, 2012 by willowsdad
Byke: Are we then to have "offsets" for any and all behavior the government determines to cost it more? Having children, for example? Or how about a tax on living longer?
14:18 March 18, 2012 by Spuds MacKenzie
Good: I hope they triple the price & cut the pouches in half. Snus is disgusting especially when Swedish girls use it. Makes a normally hot chick look ugly.
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