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Volvo wagon Sweden's 'biggest film star'

Oliver Gee · 20 Jan 2012, 10:44

Published: 20 Jan 2012 10:44 GMT+01:00

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"Statistics show that Volvo cars feature about three times as often as Saab. This can be seen to reflect sales figures, but Volvo has also had the added bonus of bringing out spacious family cars with lots of safety features," said Mattias Rabe, web editor at Swedish car magazine, Teknikens Värld.

Lovefilm.se, the Swedish branch of a home movie rental website, and the Teknikens Värld magazine recently released statistics highlighting Sweden’s automobile presence in films, television programmes, and documentaries.

While American and German brands dominate the top ten, Swedish car brands Volvo and Saab placed higher on the list than many more exclusive brands such as Ferrari, Lamborghini and Rolls Royce.

In terms of the importance of car make and model, Scandinavian head of Lovefilm, Ira Gladnikoff, explained that the choice of vehicle is often made with great care.

“On the one hand, it influences the character of the film; on the other, cars in the movies have become an increasingly important form of product placement for car companies,” she said.

Related gallery: The most popular cars on the silver screen

Volvo was 13th most popular make of car with 8,417 appearances -- more than any other Swedish film star.

Saab, meanwhile, landed in 36th place with 2,358 appearances.

Dedicated Seinfeld fans may recognize the convertible Saab 900, which featured in several episodes as Jerry Seinfeld’s car of choice. The Volvo 940 can be seen, albeit in cartoon form, on episodes of The Simpsons.

Contrary to popular opinion, Saab, often synonymous with James Bond, never actually featured in the 007 films. In three of the John Gardner Bond novels, the spy drives a Saab 900, though none of these films was adapted to the film.

A remake of this Bond car, “The Silver Beast”, is currently being auctioned along with the rest of the classic cars from Saab's museum, a move sparked by the company’s bankruptcy in December.

Story continues below…

The auction ends on Friday.

The car makes which feature highest on the list are of American origin, with Ford and Chevrolet taking the top spots. Mercedes-Benz, Volkswagen, Renault, Toyota and Fiat fill out the middle, while Dodge, Peugeot, and Citroën round out the top ten.

The list was made with the help of the website imcdb.com (Internet movie car database), which has collected statistics of every single car appearance, both make and model, ever featured on the screen.

Related links:

Oliver Gee (oliver.gee@thelocal.se)

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Your comments about this article

12:13 January 20, 2012 by Svensksmith
Nice,old cars. Built like tanks.
12:31 January 20, 2012 by wetback
hey, that's my ride!
16:09 January 20, 2012 by millionmileman
I find this incredible as I have lost count how many times I have seen SAABs in movies. They are a favorite in the BBC's Spooks (MI-5). One of the funniest Volvo scenes was with Dudley Moore in the Movie "Crazy People," where they the inmates in a psychiatric hospital designed a Volvo advertising slogan, "Boxy but They're Good!"


then there are these crazy people in a Volvo!

16:20 January 20, 2012 by Vill
Yes, definitely build like tanks. Jag älskar min "stridsvagn 240".
18:41 January 20, 2012 by bitko
Happy Friday (or Saturday) all you Volvo driving, Sweden loving folks!

No nation was ever better. Scandinavia UNITED! Let's save the Baltic sea!

As for Volvo automobiles in film, please see this link for a detailing as such.

IMCDb.org: Volvo in movies and TV series


Rear wheel drive made in Sweden Volvo FOREVER! (Or if a N. American market RWD Volvo, those made at the now closed Halifax, NS, Canada Volvo plant Forever!)

Our best to Assar Gabrielsson and Engineer Gustav Larson - international industrialists centuries before their time!

Anyone know where Albert Karlton is?

.sig -->

Only car make and model I've ever owned: Volvo 240.

Currently owned, beloved, operating, and getting better all the time(!):

1990 240 (245) DL (B230, M47 II. No bigger heart a Volvo 245 has.)

1991 240 (244) (B230, M47 II, Moonroof. Grey Market from Germany. Beloved.)

1992 240 (244) GL (B230, M47 II, L-jet 3.1, Moonroof. Turbo 240 exhaust? Why?)

RIP, yet beloved:

1975 244 DL (B20, M40. OHV B20 FOREVER! Maroon vroom-vroom! 0-60 in 3 days!)

1976 242 DL (B21, M46, Moonroof - an SRO? Wrecked near Skywalker Ranch in Marin County!)

1979 245 DL (B21, M46. Cheesy mustard yellow and a rod knock in Marin County.)

1979 242 GT (B21, M46, Moonroof - an SRO? Grey Market from Holland. Beloved.)


20:22 January 20, 2012 by Emerentia
I liked it when yoy could tell cars apart, when I saw a car when I was a kid I could tell if it was a Saab, a Volvo, a Mercedes or Volkswagen just by a glance, but nowadays you have no idea, all cars look almost exacly the same. That's boring.
07:48 January 21, 2012 by anonymous4
Nice looking car. Functional too.
20:18 January 22, 2012 by volvoman9
As a long time owner of this marque I am very aware of the prominence of Volvos in film. Usually though they are seen in the massive car crash scenes so popular in Hollywood.
18:58 February 16, 2012 by Michael Small
I miss my 1984 245 DL Wagon. I sold it to a young lady surfer in San Diego, CA. It was a strong running car with 270,000 + miles. I'm currently looking for another wagon. Great cars!!
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