• Sweden's news in English

'Hot' nurse ad slammed by 'wrinkly' limping man

Oliver Gee · 24 Feb 2012, 10:51

Published: 24 Feb 2012 10:51 GMT+01:00

Facebook Twitter Google+ reddit

The original advert called for “TV-series hot” nurses and “Söder hipsters” to fill in the summer vacancies for nurses at the Stockholm South General hospital (Södersjukhuset) in Stockholm.

These “pre-requisites”, which head nurse Jörgen Andersson told The Local were only written to “catch people’s attention”, ended up making headlines in the international press and titillated the imagination of readers from around the world.

Now, a 64-year-old male nurse has reported the hospital to the Ombudsman for Justice (JO) after claiming the advert was discriminatory.

The man wrote in his complaint that he “hasn’t fixed the wrinkles on his face with plastic surgery” and that he has “a slight limp in his left leg – neither of which look good on TV”, according to newspaper Dagens Nyheter (DN).

Although the man is set to retire soon, he is qualified for the job and believes that the summer position mentioned in the ad would suit him well.

However, the specific details of the advert forced the man to question why he should be left in the lurch, despite his training as a nurse in the intensive care ward.

"Not in my wildest dreams could I imagine that the nurses at the Stockholm South General need to be able to appear on TV as part of their job, whether it’s an upcoming reality series, or on the hospital's internal channels,” wrote the man in his complaint, according to DN.

The head nurses of the hospital have penned a public apology, which appeared in the debate section of DN on Friday.

“We are sorry if we have hurt anyone or created a distorted picture of Stockholm South General,” the apology read.

“Our idea of the nurse is quite different than that which has been conveyed by the media recently. Our view is neither male nor female, handsome or ugly, tall or short. Our image is professional, competent, responsible and well educated.

Story continues below…

“We really want to emphasize that we have the best job in the world, and we believe many others would like to work with what we do. A job that makes a difference".

The apology was signed by the eight head nurses of the hospital.

Oliver Gee (oliver.gee@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

11:36 February 24, 2012 by adshasta
A quite titilating story..,
12:20 February 24, 2012 by Svensksmith
I feel for you buddy. The same thing happened to me last night at the bar.
12:27 February 24, 2012 by BillyB
If she was my nurse I would be out looking to get into accidents...
14:15 February 24, 2012 by azimov
OOhh Matron!
14:29 February 24, 2012 by acidcritic
The advertisment was quite stupid. In fact very hot nurses could be most dangerous for people with hearth diseases and for very old men. Another side effect of hot nurses in a hospital: boy teenagers will not accept leaving the hospital.
15:36 February 24, 2012 by Trenatos
Stupidity abound.

Maybe the reason was that he's about to retire? Why would you want to hire on someone that's guaranteed to leave shortly?

Stop this ridiculous BS of "Oohhh, I'm offended!" at every little thing. Get a life.
17:33 February 24, 2012 by metalhead
"Has" a limp or "is" limp?
18:51 February 24, 2012 by Vermaldeehide
@metalhead - Yes.
20:25 February 24, 2012 by tadchem
A hot nurse could also be dangerous for married men with jealous wives.
07:50 February 25, 2012 by Soft Boiled
OK, so the advert was done with humour to gain attention. It was immediately jumped on by Sweden´s PC brigade and on top of that some old geezer who should be happy he isnt being forced to work until he is 75 is faking outrage so he can earn a little summer cash before he retires.

Some swedes need to go to the toilet more often, they are obviously blocked up.
10:08 February 25, 2012 by McChatter
The nurses round here don't wear uniforms like that. Mind you, we don't have nurses like the one in the picture either.
10:13 February 26, 2012 by OUIJA
I wish I could have had a nurse like the one in the picture in my many, and I mean many, times I have been into a hospital in Sweden. The great majority that took care of me, were a bunch of uggly, disgusting, badly educated and mediocre bitches. Believe me, I am not exaggerating one bit. Oh, sorry. There was one Norwegian named Stine, who was more or less like the blonde in the photo. My wife and I were so thankful for the way she treated me, that for years we went to visit her to give her a box of chocolates, until we lost track of her whereabouts.

I, and I can bet that many more like me, would heartly welcome a nice looking nurse to take care of us while at the hospital, than the uggly bitches that you see around. I can assure you that only masochists can accept the treatment of the majority of the Swedish nurses. I have been forced to it, but not by choice.
00:31 February 27, 2012 by Tanskalainen
I haven't seen anything like that since I was weaned!
17:31 February 27, 2012 by MrBotolan
But why is she wearing the Swiss flag?
11:45 February 28, 2012 by sureiam
Well, the difference is not beauty is the age , the man is.................."wrinkles"
15:49 November 18, 2012 by wakeupdummy
can (men who have to massage their small member all by themselves because no-one finds them attractive) still get away with this in 2012 in Sweden
Today's headlines
This is the new top boss of Swedish Ericsson
Börje Ekholm. Photo: Magnus Hjalmarson Neideman/SvD/TT

Telecoms giant Ericsson has appointed a new CEO after a turbulent year for the company.

These are Sweden's best universities: ranking
A new university ranking has been released. Photo: Cecilia Larsson Lantz/Imagebank.sweden.se

At least according to this global ranking, which picks 12 Swedish universities among the top-1000.

Swedish pharmacies restrict paracetamol sales for teens
The move is intended to cut paracetamol overdoses. Photo: Nora Lorek/TT

Sweden's pharmacies are banning teens under 18 from buying more than one pack of pills at a time.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

Rwandan genocide suspect held in Sweden
A memorial centre in Kigali, Rwanda. Photo: Ben Curtis/AP

A man has been arrested in Sweden suspected of involvement in the 1994 Rwandan genocide which claimed 800,000 lives.

Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Swedish researchers plan new trucks for women drivers
File photo of trucks in Sweden. Photo: Thomas Johansson/TT

Could vehicles adapted for women attract more female truckers to the profession?

These stats show Swedish driving isn't so gender equal
File photo of a Swedish woman driving a car. Photo: Pontus Lundahl/TT

A new survey shows that few Swedish women get behind the wheel when driving with their male partner.

Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Last chance to vote absentee in the US elections
Will Swedes soon be looking for fairtrade porn?
The Local Voices
'I simply don’t believe in nationality'
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
This is Malmö: Football capital of Sweden
Why we're convinced Game of Thrones is based on Sweden
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Angry elk chases Swede up a lamp post
Sponsored Article
Swedish for programmers: 'It changed my life'
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
Sponsored Article
Top 7 tips to help you learn Swedish
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Swede punches clown that scared his grandmother
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
Stockholm: creating solutions to global challenges
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Where is the Swedish music industry heading?
Swedish school to build gender neutral changing room
Sponsored Article
One expat's strategy for making friends in Stockholm
People-watching: October 14th-16th
Sponsored Article
Nordic fashion in focus at Stockholm University
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available