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Swedish church's new recruitment ploy: wine

The Local/og · 16 Mar 2012, 14:57

Published: 16 Mar 2012 14:57 GMT+01:00

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“We want to meet the people who we don’t otherwise meet,” said Pastor Rickard Grügiel to Svergies Television (SVT).

“We have no special events for people in their forties and so we thought that it was a good opportunity in the church to meet them and show that we are just like everyone else,” he said.

The church, in the city of Växjö in southern Sweden, has been steadily losing members, not an unusual development for the Church of Sweden over the past few years, with a nationwide loss of 5,000 members annually, according to the paper.

While the wine-tasting has been advertised as a harmless attempt to get people socializing, some members have complained that the Öjaby church has taken things one step too far.

“I think it’s sad that the Swedish church embraces the idea that people need to have a glass in their hand to be able to socialize with one another,” said Lars Larsson, member of the Swedish church and Swedish temperance organization IOGT-NTO.

Story continues below…

“It’s a bad idea and I don’t think this should it will lead to good things for the member acquisition process,” he said.

The Local/og (news@thelocal.se)

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Your comments about this article

15:35 March 16, 2012 by jomamas
The Locals constant 'ploy': bait-and switch articles with salacious headlines and fake controversy.
15:44 March 16, 2012 by HYBRED
If they throw in a good Cuban cigar, and some good cheese I'll be there.
15:51 March 16, 2012 by adshasta
Sounds fair enough for me only what about those of us in our fifties.
16:08 March 16, 2012 by bramblebush
It would be newsworthy if a mosque were trying this recruitment tactic....
17:04 March 16, 2012 by Svensksmith
The Rastafarians have their own answer to boosting church attendance.
17:18 March 16, 2012 by johan rebel
All IOGT-NTO nutters should simply become muslims. Problem solved!
17:59 March 16, 2012 by azimov
After a few bottles of wine I'll believe almost anything, but not in an omnipotent deity. It's impossible to get that sloshed.
18:06 March 16, 2012 by Åskar
I thought that churches regularly serve wine as part of the communion.
22:05 March 16, 2012 by sureiam
@ Askar; yes ideed . and it sounds good to me.................no big deal
23:16 March 16, 2012 by Rishonim
"I think it's sad that the Swedish church embraces the idea that people need to have a glass in their hand to be able to socialize with one another,"... I think alcohol is the only thing that can losing up swedes to socialize with each other. Without it they are like horses with hay in their mouths,,...
09:03 March 17, 2012 by OUIJA
If they offer Veuve Clicquot champagne, I might consider the jippo.
09:09 March 17, 2012 by Frobobbles
I think it is much better than slaughtering people who hurt their sensitive religion by not believing bullshit.
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