• Sweden's news in English

Model sues Volvo for millions over 'escort' ad

The Local/rm · 16 Aug 2012, 07:26

Published: 16 Aug 2012 07:26 GMT+02:00

Facebook Twitter Google+ reddit

Carolyn Giles, a student at New York’s Columbia University, is livid after finding her face on an Australian dating website sponsored by the Swedish carmaker under the headline, 'Spend a night with Swedish model of your choice!'

Giles, who is represented by world renowned modeling agency Ford, appeared in an ad for Volvo in 2007, on a contract that let the carmaker use her images for that campaign.

However, she later found out that her face had been used on subsequent campaigns worldwide, as well as on an Australian dating service called Fast Impressions, sponsored by Volvo.

According to Giles, she has neither been paid nor consulted as to where her photos have been used.

“I was paid $2,000 unlimited usage for Volvo for their S40 model,” Giles told American broadcaster ABC News.

On the dating site Giles’s face was plastered next to a 'Swedish model' headline, urging customers to 'rev up’ their love life and 'book a test drive now, and who knows, this could be the start of a beautiful relationship (not just with Volvo)', according to the reports.

This was particularly vexing for Giles, who feels taken advantage of and made into looking like “an escort girl”.

Giles’s lawyer, David Jaroslawicz, told British Daily Mail that the picture, in that particular setting, looked just like an old yellow pages ad for an escort service.

“To use it in what's literally a sleazy and inappropriate way is just wrong,'” he told the paper.

According to ABC News, Volvo has responded that Giles signed a release granting Volvo the rights for “unlimited print and Internet placements worldwide for an unlimited time.”

However, Giles disagrees with the Swedish car company.

Story continues below…

“The product is Volvo S40. I didn’t say that Volvo could use my image for anything Volvo for the rest of my life, “ she told ABC News.

According to media reports citing the lawsuit, Giles is also suing the Hertz rental car company for using her picture in their brochures without paying her, as well as her model agency for not looking better after her interests.

The Local/rm (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

08:51 August 16, 2012 by fakeempire
Awww, poor her.
09:15 August 16, 2012 by Localer
I smell Moneeeeeeey
09:55 August 16, 2012 by Snoopy!
rightttttt apparently its about the principle ! yerrrrr right

13:16 August 16, 2012 by philster61
Gold digger
23:57 August 16, 2012 by HenryPollard
"I am a women who sells her body for cash! not a dirty disgusting escort"........
14:11 August 17, 2012 by zhanna2
She seems like she is going on a suing spree..I guess her modeling career didn't workout so well, so she is now suing her way for some money.
15:30 August 17, 2012 by Britt-Marie7
Good for her! Nobody should be allowed to use her photo without her permission, regardless of if she gets paid or not.
15:31 August 21, 2012 by VicTaulic
She was taken advantage of. You go girl!
21:19 August 21, 2012 by james_g
$23 million seems perhaps a little excessive, but in principle she's perfectly justified. $2,000 for 'unlimited print and Internet placements worldwide for an unlimited time' - if true - would be a total rip off on Volvo's part!
Today's headlines
This is the new top boss of Swedish Ericsson
Börje Ekholm. Photo: Magnus Hjalmarson Neideman/SvD/TT

Telecoms giant Ericsson has appointed a new CEO after a turbulent year for the company.

These are Sweden's best universities: ranking
A new university ranking has been released. Photo: Cecilia Larsson Lantz/Imagebank.sweden.se

At least according to this global ranking, which picks 12 Swedish universities among the top-1000.

Swedish pharmacies restrict paracetamol sales for teens
The move is intended to cut paracetamol overdoses. Photo: Nora Lorek/TT

Sweden's pharmacies are banning teens under 18 from buying more than one pack of pills at a time.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

Rwandan genocide suspect held in Sweden
A memorial centre in Kigali, Rwanda. Photo: Ben Curtis/AP

A man has been arrested in Sweden suspected of involvement in the 1994 Rwandan genocide which claimed 800,000 lives.

Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Swedish researchers plan new trucks for women drivers
File photo of trucks in Sweden. Photo: Thomas Johansson/TT

Could vehicles adapted for women attract more female truckers to the profession?

These stats show Swedish driving isn't so gender equal
File photo of a Swedish woman driving a car. Photo: Pontus Lundahl/TT

A new survey shows that few Swedish women get behind the wheel when driving with their male partner.

Sponsored Article
Last chance to vote absentee in the US elections
Property of the week: Kungsholmen, Stockholm
Sponsored Article
This is Malmö: Football capital of Sweden
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
Swedish for programmers: 'It changed my life'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Top 7 tips to help you learn Swedish
Swede punches clown that scared his grandmother
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Swedish school to build gender neutral changing room
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 14th-16th
Sponsored Article
One expat's strategy for making friends in Stockholm
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Nordic fashion in focus at Stockholm University
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available