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Sweden slides to ninth in world tourism tables

The Local · 7 Mar 2013, 14:48

Published: 07 Mar 2013 14:48 GMT+01:00

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The report was based on travel and tourism competitiveness, and ranked 140 countries according to their attractiveness and ability to develop their travel and tourism industries.

Sweden ranked fifth in the last survey in 2011, with the current drop to ninth most likely explained by the government's lack of prioritization in the tourism sector.

The country sits at 74th place in the category of "Prioritization of Travel and Tourism," with the report suggesting that this drop may be due to "the recent economic concerns from the global economic crisis".

Besides France, Sweden was the only country in the top ten to fall, yet the Nordic nation still managed to top the rankings on the sustainability pillar, come in second in cultural resources, and third for its information technology infrastructure.

Additionally, Sweden offers the eighth safest and most secure environment and has the twelfth strongest human resources.

Top ten countries for tourism:

1. Switzerland

2. Germany

3. Austria

4. Spain

5. UK

6. US

7. France

8. Canada

Story continues below…

9. Sweden

10. Singapore

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Your comments about this article

21:31 March 7, 2013 by Phillynilly
Unsurprising. But then again Sweden is it's own advertising now isn't it...
19:45 March 8, 2013 by Khazara
This list is B.S.. I never heard of Sweden until I meet my girlfriend and I still confuse it with Switzerland.
21:38 March 8, 2013 by Emerentia
@ Khazara. Well, that might say more about you and your level of education than about Sweden and tourism, doesn't it?
16:36 March 9, 2013 by Migga

Sweden and the Swedes have been around for a thousand years. During it`s history it was once one of the greatest powers in the world. Today it`s considerd to be one of the best places to live and haven`t been in war the last 200 years. For you to not know about Sweden is your issue.
07:03 March 10, 2013 by Archie1954
How could the US be in the top 10 for tourism when it regularly sexually assault its airline visitors and physically embarasses and belittle visitors from all countries. The US believes that it is head and shoulders above all other countries in the world and that it is granting you a huge favour allowing you to visit its hallowed ground. It makes me sick!
09:29 March 10, 2013 by salalah
No problem, it will be made up by increased visits by sodomites ;)
10:57 March 10, 2013 by Khazara
@migga - you are exaggerating once again. The political area of Sweden is one of the last areas on earth to thaw out after the last Ice age. Before and quite some time after Sweden was uninhabitable. The so called white people who migrated to Sweden are essentially migrants since Europeans are not indigenous to any one part of the world.

Before 2008, I never heard of Sweden; why should I have? Sweden is not known for it's women (pale, no butts), food weather nor is it an economic super power. Quite frankly, the only time that I have heard it being remotely mentioned was in the film "Trading Places" with Eddie Murphy. (He, he , he , he).

Hey, I have to admit I don't like Sweden and I am relocating soon to a much warmer and brighter climate. I just feel obligated to warn people to not fall for the hype.
11:53 March 10, 2013 by Migga
@ Khazara

Sweden was uninhabitable for a long time but in the short time, comparied to other parts of the world, it was habitable the country and the Swedes have developed faster then most countries. Something to celebrate. The "white people" of Sweden aren`t migrants, the people who founded Sweden became Swedes. Their childrens are the native Swedes of today.

What Sweden is known or not known for is up for each and one to decide, your knowledge is however lacking. That doesn`t stop you from making the kind of comments you do.

It`s obvious you don`t like Sweden, most of your comments is hate towards Sweden or Swedes. Sad really. But you do that, warn people all you want. But don`t do it based on lies, stereotypes or wild generalisations. If you do you can be sure I`ll be there to give a more balanced view of things. Express your opinion but it`s hardly some truth written in stones, it`s your own private opinion. It`s worth little to nothing.
12:50 March 10, 2013 by Khazara

You do understand what "indigenous" and "migration" mean (maybe English is your second language?).

White people are not indigenous to the so called (emphasis) Scandinavian Peninsula, period / fact. For you to deny this fact speaks volumes towards your inability to reason.

"A cat can have kittens in an oven but that does not make them biscuits."

Most of these articles on The Local and those propagated in the Swedish media are self promoting propaganda (which is understandable). Studies and established and funded by white people, so as to pat themselves on the back with slice and diced (emphasis) statistics.

I live in Södermalm, near Zinkensdamm. I see a good amount of foreigners after May coming and going to the lodge within Tantolunden park. Groups of 20 who have charted buses to travel around Europe. They always look bored and do not know what to do.

However, I rarely see U.S.A. citizens travelling to Sweden nor would they. The weather is not even that warm during the summer (last year was horrible). Why waste your time coming to Sweden when you can travel to a much warmer climate that is less expensive? Safety is overrated also.
13:05 March 10, 2013 by Emerentia
One have to remember that some of the men commenting on the Local are those who have dated Swedish women who left them. They are sad people and disappointed that their lifes didnt become what they had imagined and instead of focusing on their own relationship and why it ended, and their own part of it, they become very bitter and want some scapegoats. Instead of blaming themselfs or the woman they dated, they chose to blame all Swedish women, and the men, the Swedish weather and everything about Sweden.

It's not really any point to argue with that kind of bitterness, because it has very little to do with Sweden really and all about their personal shortcomings.
14:26 March 10, 2013 by wakak

Fully agreed with you. Sweden is totally overrated: if there is one thing that Swedes do well, it is to overcommunicate on the few nice things of this country, such as safety, people speaking English and nature. But for having lived 2 years in Sweden, I can confirm that the true picture is not as nice. Food is a nightmare (no surprise that Ikea actually sells s... in their cakes), people are cold, lazy and arrogant. So good luck for your happy relocation back to a really civilized country !


To top it all, Swedes are racists against anybody not Nordic. I somehow feel that your words to Khazara confirm this statement. I hope it is not the case...

Conclusion: Sweden remains a nice country to visit, if you are lucky with the weather and if you have money. But for Lord's sake, never live there.
15:25 March 10, 2013 by Migga

Don`t try to belittle me, I know what the words mean. You really have a horrible attituide. White people are not indigenous to the Scandinavian Peninsula but they are so to the nation of Sweden. You are free to feel whatever you want about Sweden, there is no need to try and reaason with you. You have already made up your mind and don`t shy away from calling a nation of people as inbred mutant albinos. Sickening.


So all swedish food is a nightmare? All Swedes are cold, lazy and arrogant? You then turn and try to label me as a racist? Laughable. You sure have a stomach. You should take a long hard look in the mirror before calling someone a racist when you write the things you do. What a joke.
20:57 March 10, 2013 by salalah
Khazara: take me with you :))

Swedish people are hard-working, I have noticed. And honest.

They only lack social skills (No casual conversations with people you don't know, especially with those of foreign origin)

The climate sucks, though. Otherwise the country is quite beautiful. I often feel "Swedish" when I go abroad because I miss the wild nature.
16:28 March 11, 2013 by SimonDMontfort
The way some folks are busy arguing on this news item, I reckon the simple matter of poorer exchange rates for foreign tourists has been overlooked and that may be a factor in Sweden being a less popular holiday destination.

For example the SEK is, or has been, very strong against sterling, US dollar and the Euro. Obviously, exchange rates vary from time to time, but the perception may be that Sweden offers less value for money, as far as overseas visitors are concerned
05:45 March 12, 2013 by Zhorka
khazara: thanks for candid assessment.
08:39 March 12, 2013 by smilingjack
well Ive been back in australia now about 10 weeks since leaving sweden after a year. after figuring out where to shop for food ICA, Hemkorp and Lidl after being shocked by the prices at Hotorget market square all was good. The food at hotorget was amazing - just expensive.

I have more or less been unable to leave my house in australia the temperature has been that hot. if its not bushfires its floods.

as to the food and cost of living in sweden - if you think its expensive dont come to australia. australia has a 10% gst as opposed to swedens 25% yet food and alcohol are still way more expensive. the variety of food is poor. its autumn here and 6pm and 35C. I miss my walks in sweden. my body got used to 5C as comfortable. now anything above 15c is hot. 35c is ludicrous. the joy of public transport has been replaced with traffic jams and police speed traps EVERYWHERE. Id head back to sweden for another 12 months and enjoy darting off to europe on the odd weekend. Miss my walks around sickla kaj badly!!!! noticed australia didnt make the top ten. no surprises there. the land of the giant rip off where customer service left a decade ago.
10:11 March 12, 2013 by Max Reaver
It's a fact that all the rest of the world confuses Sweden with Switzerland. Way too often when I'm traveling I find ppl asking me about expensive watches, fondue cheese, banks or chocolates. That's a fact and the only way not knowing this is if you never left these two countries. On this point I agree with Khazara.

Ah, somebody is fighting again... A friendly advice to our fellow poster, just to finish what wakak started... If you are obviously Swedish, then whatever you do on this website represents the action and attitude of "some ppl" in Sweden. This group of ppl mite be as little as only you, altho it must be much bigger from what TheLocal has shown us. In some sense, you are more or less representative of Sweden and Swedish ppl. You don't represent everybody, but you still do represent a significantly large group. Since that's how expats see you, you just cannot jump at ppl's throat for not loving Sweden and then expect them to believe you when you say the Swedes are loving and gentle ppl. Maybe it's the symptom of another Swedish commonality, the lack of social skill?
12:13 March 12, 2013 by Migga
@Max Reaver

I don`t know if it`s me that you are directing your comment towards, if not then fine but if it is then please write my tag.

I can assure you that I represent only myself, if there are others like me so be it but I have no responsibility for what they think, say or write. Nor can I be responsible for how others view me, that`s their issue. For you to diminish the horrible things some posters write as "not loving Sweden" shows who you are. I answer those who make disgusting comments with a harsh tone, if readers base their view of Sweden or Swedes on my comments then that says more about them then me. Swedes can be just as loving or gentle as they can lack social skills, like all people. But please, do go on showing others who you are.
17:23 March 12, 2013 by farooq21
Totally, not agreed. I had studied in Sweden. There is no mix culture here. Every thing is only Swedish.

Even some of the nice swedes who know to enjoy, used to tell themselves that we are not Swedish.

I have visited most of the cities in Sweden, didn't found any thing to interesting except rough life and proud people. What does Sweden have compared to Italy, Singapore, Malaysia Thailand or UAE. Italy which is no doubt one of the most amazing country to be is not even in the list.

I have visited Spain and Italy, I found countless tourists there in spring, Berlin which is my favorite city because of awesome people and parties. I can bet would have more visitors than Stockholm for example.

Please Swedes don't live in dream world. First visit other countries and you will know yourself that what is better.
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