Jamie Oliver to open ‘epic’ Stockholm eatery

UK celebrity chef Jamie Oliver announced plans on Wednesday to open a new restaurant in central Stockholm.

Jamie Oliver to open 'epic' Stockholm eatery
Jamie Oliver on a 2009 Stockholm visit. Photo: Maja Suslin/TT
The Naked Chef announced on Wednesday plans to launch an Italian restaurant, Jamie's Italian, in Stockholm's Stureplan area.
"I'm really looking forward to kicking off our first restaurant in Stockholm," the chef said in a statement, according to the Allt om Stockholm website. "It's going to be epic."
The restaurant, which promises a focus on local and organic produce, will be located in the lobby of the Scandic Anglais hotel. Oliver, who is famous for his cookbooks and television programmes, has branched out from the typical cooking shows in recent years, adding campaigning for healthy food in national UK schools to his business ventures.
The Stockholm eatery, which will open in the autumn and boast enough space for 200 diners, will be one of the Brit's many restaurants around the world, with others in the UK, Australia, Russia, Singapore, and Turkey.

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Bumper year for eating out in Swedish cafes

Fresh figures have shown that Swedes had healthy appetites in 2014, marking a 4 percent increase in income for the restaurant industry.

Bumper year for eating out in Swedish cafes
Swedes enjoy a "fika" break in a Stockholm cafe. Photo: TT
The period between January and November last year saw a 4.2 percent increase in income for the restaurant industry, compared to the same period in 2013. 
Total turnover ended up at 110.5 billion kronor ($13.9 billion), showed preliminary figures from Visita, a trade and employers' organization for the Swedish tourism industry.
Despite what many tourists would argue are exorbitant prices for a cup of coffee (typically around 35 kronor or $4.5), cafes saw a particularly big leap in total sales volume, recording an 8 percent jump nationwide during the period. The figures have been adjusted for price developments.
Coffee culture in Sweden (better known as "fika" to the Swedes) is as strong as ever. US coffee chain Starbucks has started to branch out in Stockholm, with stores in the central station and Södermalm joining the game over the past eighteen months.
The fast food industry, meanwhile, reported an increase of 2 percent. 
Visita added that there were an additional 4,000 people hired in 2014 within the industry in full-time positions.