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Sweden in world's top five for online business

The Local · 25 Mar 2015, 11:25

Published: 25 Mar 2015 11:25 GMT+01:00

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The report by the United Nations Conference on Trade and Development (UNCTAD) looked at the opportunities and challenges of e-commerce around the world. 
Sweden came fifth in a global table, with neighbouring Norway and Finland scooping the second and third spots. Luxembourg was singled out as a world leader in facilitating online purchases, while Canada came fourth out of a total of 130 nations investigated by the UNCTAD.
While the study noted that most of the top global e-commerce companies are from the United States and China, it ranked Sweden among the top countries in the world for home postal delivery and secure servers, credit card access and internet usage by individuals.
The report suggested that more than two thirds of Swedes bought products online in 2013, compared to less than one in three people in Spain, Italy and China. The United Kingdom led the way on this variable, with more than seven out of ten Brits using the internet to make purchases, with other Scandinavian countries and Australia also scoring highly.
“The index allows countries to compare their readiness with others and also indicates their relative strengths and weaknesses in different elements of the e-commerce process, such as the quality of the internet infrastructure and the availability of payment and delivery solutions,” the UNCTAD said in statement.
The ranking is included in the international organization’s Information Economy Report 2015 which, in terms of gross merchandise value, lists the top e-commerce sites in the world as the Alibaba Group (China), Amazon (US) and eBay (US).
Sweden's high score in the report follows several other recent studies focussing on the Nordic nation's connectivity.
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In 2013, it was described as most effective country at using the internet to improve lives in a ranking by a foundation headed by Tim Berners-Lee, the British inventor of the World Wide Web.
Last month, Sweden was dubbed the second best country in the EU for 'digital performance' as a new Digital Economy and Society index was unveiled by the EU.
After measuring connectivity (how accessible and affordable broadband is), internet skills, how frequently Europeans use the internet for key activities such as online shopping and accessing news and how well developed digital technologies and digital public services were in each member state, Sweden was given a score of 0.66, with 1.0 being the maximum score possible. Denmark was the only country to score higher, with Finland also making the top five. 

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