Europe gets ready for Måns Zelmerlöw mania

Sweden's Måns Zelmerlöw is the favourite to win Eurovision 2015 and a saucy press pack featuring an image of him wearing only underwear is causing the social media hype around the star to swell.

Europe gets ready for Måns Zelmerlöw mania
Mans Zelmerlöw celebrating his Melodifestivalen triumph. Credit: MAJA Suslin / TT

The final of Eurovision 2015 in Austria is still eight days away but the buzz surrounding Swedish contestant Måns Zelmerlöw is already reaching fever pitch. This excitement may be at least partially down to his song, the feelgood stomp of Heroes, already a huge hit in Sweden and the hottest favourite to win Eurovision since Abba in 1974.

Zelmerlöw won't have done his chances of succeeding Austrian singer Conchita Wurst as Eurovision winner any harm by releasing a press kit this week complete with a cutout picture of him in just blue and yellow underwear, ready to be dressed in accompanying lederhosen and Conchita Wurst-style beard. 

The picture certainly proved a hit on Twitter, with hundreds of giddy users very keen to share their thoughts on Zelmerlöw's cheeky promo shots.

Zelmerlöw, meanwhile, is relaxed despite the pressure of being favourite and the hassles of technical difficulties in early rehearsals. “It's great fun to be one of the favourites,” he told Swedish newspaper Expressen. “ Obviously, I want to do as well as possible but I can only do my best. I will come home even if I end up in sixteenth (last) place. But if I do finish sixteenth, it might just take me a little longer to make it home.” 

The singer is competing in Eurovision having won Sweden's national prequel competition, Melodifestivalen.

He first entered the starlight after taking the crown in Swedish Idol back in 2005.

Since then, the 28-year-old from Lund has been a familiar face in Swedish media – and a popular teen pin-up.


Sweden among favourites after leaping through to Eurovision final

Cornelia Jakobs, Sweden's entry to the Eurovision Song Contest, burst into tears and jumped onto presenter Mario Acampas, after shooting through to the final on Thursday night.

Sweden among favourites after leaping through to Eurovision final

Jakobs was emotional at the press conference after her victory, telling the story of her progress from an “largely unknown” indie artist to the Eurovision stage. 

“There are a lot of feelings right now in this little body, an extremely large amount of feelings that can’t really fit in, so they’re exploding,” she said, before beginning to cry. “But I’m so happy and overwhelmed by all the support I’ve got from all these fantastic countries.” 

When the time came to pick lots for which half of the final she would appear in, she leapt onto Mario Acampas, the presenter asking questions at the press conference, wrapping her legs around his waist and clasping herself tightly to his torso. 

He then walked her over to the bowl where the lots were lying. 

“I want you to choose the second half,” she said to him. “Imagine that I have a pistol here and on the count of three I’m going to shoot you if you don’t choose.”

He refused to pick for her so she took one herself and got the second half. 

Jakobs, with her song, “Hold me closer”, was the clear favourite to go into the final, and will go through alongside Finland’s The Rasmus, and his song Jezebel, Serbia’s Konstrakta with “In corpore sano”, as well as entries from Belgium, Czechia, Azerbaijan, Poland, Estonia, Australia, and Romania. 

You can see her performance on Thursday in the video below. 

In the final, she will meet the other favourites, which include Ukraine, Italy, and the United Kingdom. 

The final will be shown on Sweden’s state broadcaster SVT at 9pm on Saturday.