• Sweden's news in English
Karate club kicked for using murder victims in adverts
A black belt and a picture of Swedish murder victim Lisa Holm. Photos: Ken Aragaki/AP and Swedish Police

Karate club kicked for using murder victims in adverts

TT/The Local · 13 Jan 2016, 17:15

Published: 13 Jan 2016 11:54 GMT+01:00
Updated: 13 Jan 2016 17:15 GMT+01:00

The flyers for Savyron Karate, based in Ängelholm in southern Sweden, name eight high-profile murder victims, including teenager Lisa Holm, who was found dead last summer following one of the biggest public searches for a missing person in Swedish history.
It goes on to state that if they "and 150 other women who have been murdered in the 2000s had really trained in self-defence, they probably would have made it".
After several regional Swedish newspapers drew attention to the unlikely public relations campaign, Leif Almö, the chair of the region's karate association, Skånes Karateförbund, described the stunt as "completely insane" and said that the club would be fully vetted before being allowed to start any classes.
"I was very surprised in a negative way, as I have been involved in karate and self-defence for 45 years and I have never seen any club trying to promote themselves this way," he told The Local.
"Using some dead women's names in advertising is as low as you can go (...) Karate can be a form of self-defence but even if the women knew it, there are no guarantees anyone would have survived, of course."
A tweet by a local newspaper, displaying the flyers.
The Local has been unable to reach the club's founder, Eric Andersson, however he told the Helsingborgs Dagblad newspaper that he wished to "apologize unreservedly" and had merely sought to highlight the problem of assaults and to help women.
He suggested that the club would offer free self-defence training "as compensation".
However Almö told The Local that it was not yet certain whether Savyron Karate would be granted membership of the region's karate association, which is necessary for all clubs wishing to teach formal classes that lead students through the sport's different belt levels.
Story continues below…
"He has informed the papers that everything has been taken down today and he is changing his marketing (...) But we will need to discuss this in the region," he explained.
The chair added that Andersson's background was also being questioned, since he claimed to have been teaching karate since the 1960s but had not yet obtained a black belt himself.
"That's a little surprising, don't you think?" Almö told The Local.

For more news from Sweden, join us on Facebook and Twitter.

TT/The Local (news@thelocal.se)

Today's headlines
Police close Facebook thread after call for help derails
A file photo of police cars on Gotland not related to the article. Photo: Henrik Montgomery/TT

The Gotland Police Facebook post asking the public for information about an unprovoked attack on two boys had to be closed because the comments section spiraled out of control.

US election
What Americans in Sweden think of Trump and Clinton
The Local spoke to Americans in Sweden after the first US presidential debate. Photo: David Goldman/AP/TT

The Local spoke to four US voters based in Sweden about who they are planning on voting for in the November election, and it looks like it's complicated.

Presented by Emirates Center for Strategic Studies
‘Extremism can't be defeated on the battlefield alone’
File photo: sanjitbakshi/Flickr

As Sweden prepares to take a seat on UN Security Council next year, Abu Dhabi-based scholar and author Dr. Jamal Sanad al-Suwaidi argues for a greater UN role to fight extremist ideologies like those that fuel Isis and other terror groups.

Why Swedes want Nasa to send a condom into space
Should a condom be sent into space? It's the burning question some Swedes have posed. Photo: Fredrik Sandberg/TT & Craig Rubadoux/AP

'We can't be sure what alien sex organs look like.'

Mum gives birth on toilet after being told to take paracetamol
File photo of a baby not related to the story. Photo: Christine Olsson/TT

A woman has described how she was told to take a painkiller when she phoned a hospital in Ystad, southern Sweden, in pain. Just moments later she gave birth to a baby in the toilet.

Indians in Sweden told to be wary of travel document scam
File photo of a man using a phone not related to the story. Photo: Fredrik Sandberg/TT

The Embassy of India in Stockholm has urged Indian citizens in Sweden to be wary of scammers who ask for money to fix fabricated errors in travel documents.

Swedes shell out for season's first lobster
Meet Pontus Johansson and his lobster. Photo: Thomas Johansson/TT

Best not to look at the price tag.

Witnesses 'afraid to talk' to police about Malmö shooting
Police investigating the shooting in Malmö. Photo: Emil Langvad/TT

Police are appealing for witnesses to a shooting which killed a man and injured three in a residential street of Malmö – but it is an uphill battle.

Swedish leaders need to be prepared for tech challenges
Will robots take over your jobs? Photo: Eric Piermont/AP

Will your job still exist in ten years' time? How will society and businesses adapt to the advancements that are on their way?

'If Sweden really wants startups, drop the red tape'
Tech star Tayyab Shabab, who is being threatened with deportation. Photo: Claudio Bresciani/TT

Swedish politicians are keen to talk up the country's startups – but their migration rules threaten to strangle them, argues The Local's managing editor James Savage.

Sponsored Article
Let's Talk: a personal Swedish language tutor in your pocket
Analysis & Opinion
'If Sweden really wants startups, drop the red tape on migration'
Sponsored Article
‘I view the world in a different way now’
Property of the week: Gotland
Trump an 'embarrassment' Springsteen tells Sweden
Blog updates

27 September

Cutting your nose …. (The Diplomatic Dispatch) »

"Last week, Jeremy Browne, the Special Representative for the City of London, visited Sweden. Jeremy was…" READ »


7 September

Svensk or svenska? (The Swedish Teacher) »

"Hejsan! My inbox is full of questions :-). Here’s one about when to use “svensk” and…" READ »

Sponsored Article
'Creating a sense of home': Collective living in Stockholm
People-watching: September 23rd-25th
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
Russian Sweden Democrat aide resigns over suspect deal
Muslim teacher leaves job after not shaking male colleague's hand
Why we adore autumn in Sweden
Sponsored Article
Gran Canaria: 'So much more than beaches'
People-watching: September 21st
Sponsored Article
Why Jordan is the ‘Different’ East
Stockholmers hunt killer badger after attack on neighbourhood hipster cat
The Local Voices
Why this Russian developer is committed to helping refugees - with tech
Sponsored Article
How to vote absentee from abroad in the US elections
Six key points in Sweden's budget plan
Sponsored Article
Why Jordan is the ‘Different’ East
The Local Voices
How a Swedish name finally made recruiters notice this Iranian's CV
Property of the week: Luleå
Sponsored Article
Retiring abroad: ensuring your health is covered
People-watching: September 16th-18th
Sponsored Article
'There was no future for me in Turkey'
Why Swedish TV has given these kids' trucks a sex swap
Sponsored Article
7 reasons you should join Sweden’s ’a-kassa’
TIMELINE: Everything you need to know about the Julian Assange case
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
People-watching: September 14th
Why Sweden is putting troops on holiday dream island Gotland
The Local Voices
'What I mean when I say: I came here to blow myself up'
VIDEO: Are Swedes that unfriendly?
INTERVIEW: How Arthur the jungle dog opened hearts and minds
Property of the week: Smögen, Västra Götaland
Sweden's ancient forest tongue Elfdalian fights for survival
Where Sweden's foreigners are from
People-watching: September 9th-11th
The Local Voices
'Whenever I apply for jobs I’m treated like an unwanted stranger'
The Local Voices
Is Swedish bosses' ignorance keeping refugees out of jobs?
jobs available