• Sweden's news in English
Why northern Swedes get the hots for sex toys
File photo of handcuffs. Photo: Gunnar Lundmark/SvD/TT

Why northern Swedes get the hots for sex toys

The Local · 27 May 2016, 15:22

Published: 27 May 2016 15:22 GMT+02:00

Facebook Twitter Google+ reddit

Swedes may have a reputation for being as cold and reserved as the Arctic climate, but an online company selling sex toys has revealed that it has most of its customers in Kiruna, the northernmost municipality.

Residents of Kiruna in the far north buy more sex toys per capita than anywhere else in Sweden, and 2.05 times more than the national average, according to research by online webshop Sinful, which presented its 'Sexiest Municipalities' barometer this week.

"It shows that in the north people are generally more open to experimenting and trying new things in the double bed," Mathilde Mackowski, one of the founders of Sinful, said in a statement sent to The Local.

We will leave it up to you to decide how scientific you feel the survey is, but the statistics were put together by analyzing the store's most recent 100,000 orders and comparing them to population size in each area.

"We have experienced a large increase in the sales of sex toys in the past few years. Customers like to shop online and we see that the northernmost municipalities are clear winners,"  said Mackowski.

"In 2015 Gällivare took home the title as 'Sweden's sexiest municipality', but this year they have been overtaken by their neighbour Kiruna."

Kiruna is a mining town, mostly known for being knocked down and moved last year because of safety concerns over the large iron ore quarry's underground expansion. Around 23,000 people live in the entire municipal area, which is Sweden's largest in geographical terms. The sun does not set in summer.

Kiruna, Sweden's most northerly town. Photo: Fredrik Sandberg/TT

According to the survey, those in the town of Västerås in central Sweden are the most likely to engage in more advanced bedtime activities. The municipality was in top for orders for handcuffs, blindfolds and whips.

Sweden is known for its liberal attitude to sex, with then-state owned pharmacy Apoteket in 2008 selling more than a thousand dildos and clitoral vibrators a week after it began selling sex toys a month earlier.

Story continues below…

The top-ten sexiest municipalities in Sweden. Photo: Sinful

The top-ten sexiest municipalities in Sweden

1. Kiruna
2. Oxelösund
3. Malmö
4. Upplands-Bro
5. Karlstad
6. Huddinge
7. Solna
8. Håbo
9. Göteborg
10. Jokkmokk

For more news from Sweden, join us on Facebook and Twitter.

The Local (news@thelocal.se)

Facebook Twitter Google+ reddit

Today's headlines
Here's how slow Sweden's high-speed trains are getting
A Swedish SJX2000 high speed train. Photo: Tomas Oneborg/SvD/TT

The high-speed rail journey between the three biggest Swedish cities is about to get longer.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

US election
Donald Trump won't get new Ericsson head's vote
Trump pictured at a campaign rally in Florida. Photo: Evan Vucci/AP

The new Swedish-American boss of telecoms giant Ericsson has revealed he will not vote for the Republican nominee in the forthcoming US presidential election.

Swedes named fourth most gender equal in the world
A file photo of men and women pushing prams in Stockholm. Photo: Claudio Bresciani/TT

Sweden has closed 81 percent of its overall gender gap according to the World Economic Forum.

Sweden: Russian warships in the Baltic 'worrying'
Swedish Defence Minister Peter Hultqvist. Photo: Vilhelm Stokstad/TT

Two Russian warships equipped with long-range missiles have entered the Baltic Sea after passing Denmark.

Why businesses are worried about Sweden's drone ban
A drone filming in Stockholm. Photo: Pontus Lundahl/TT

The Local investigates what Sweden's new drone ban could mean for businesses in the country.

This is the new top boss of Swedish Ericsson
Börje Ekholm. Photo: Magnus Hjalmarson Neideman/SvD/TT

Telecoms giant Ericsson has appointed a new CEO after a turbulent year for the company.

These are Sweden's best universities: ranking
A new university ranking has been released. Photo: Cecilia Larsson Lantz/Imagebank.sweden.se

At least according to this global ranking, which picks 12 Swedish universities among the top-1000.

Swedish pharmacies restrict paracetamol sales for teens
The move is intended to cut paracetamol overdoses. Photo: Nora Lorek/TT

Sweden's pharmacies are banning teens under 18 from buying more than one pack of pills at a time.

Rwandan genocide suspect held in Sweden
A memorial centre in Kigali, Rwanda. Photo: Ben Curtis/AP

A man has been arrested in Sweden suspected of involvement in the 1994 Rwandan genocide which claimed 800,000 lives.

Sponsored Article
Stockholm: creating solutions to global challenges
Sweden cuts 2016 refugee forecast
Sponsored Article
Last chance to vote absentee in the US elections
Is Game of Thrones coming to Sweden?
Property of the week: Kungsholmen, Stockholm
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
This is Malmö: Football capital of Sweden
Will Swedes soon be looking for fairtrade porn?
Sponsored Article
Where is the Swedish music industry heading?
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Sponsored Article
Swedish for programmers: 'It changed my life'
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Top 7 tips to help you learn Swedish
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
Where is the Swedish music industry heading?
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
One expat's strategy for making friends in Stockholm
Swedish school to build gender neutral changing room
Sponsored Article
Nordic fashion in focus at Stockholm University
People-watching: October 14th-16th
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available