The man, from Varberg in southern Sweden, gained some media attention last year when he attempted to register a personal licence plate reading “3JOH22A”.
The Swedish Transport Agency (Transportstyrelsen) rejected the licence plate request on the grounds of it being offensive, the reason for which is made clear when the combination is reflected in a mirror.
Photo: Jurek Holzer/SvD/TT (image manipulated)
The same man has now made two further attempts to change his plate to “8UTT5EX” and “X32TTU8” respectively, but they were also denied, as they too could be considered offensive.
If not immediately obvious, the explanation for rejecting the latter combination is once again made clear when a mirror is introduced to the equation:
Photo: SVT (image manipulated)
“We get a lot of requests and some of them are very subtle. Many see it as a sport to try and get a word through. This one was quite easy to reject,” Eva Isaksen from the Swedish Transport Agency told public broadcaster SVT.
The Transport Agency's rules state that a personalized number plate ”may not be designed if it causes offence or harm to anyone else,” including allusions to alcohol, drugs, sex, swearwords, religion or criminality.