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WATCH: Can this viral Swedish fika hit create world peace?

Two Swedes behind a viral anthem which may just become the simultaneously most annoying and awesome Swedish global hit of the year have told The Local they are overwhelmed by the reactions.

WATCH: Can this viral Swedish fika hit create world peace?
Oskar Kongshöj and Gustaf Mardelius. Photo: Screenshot from the video by Go Royal Productions

Is Swedish fika the key to world peace? That's what Oskar Kongshöj and Gustaf Mardelius – the duo behind Go Royal Productions – suggest in this tongue-in-cheek take on a serious topic.

“Every day we see war and brutality, criminality,” starts the song, calling on world leaders such as Donald Trump, Vladimir Putin, Angela Merkel and Tsai Ing Wen to sit down and… enjoy a fika.

With lines such as “replace your gun with a cinnamon bun”, “stop building walls eat chocolate balls” and “no time for war if you take a påtår” (påtår = a Swedish word which means having a second cup of coffee) it has quickly gained a fan base racking up millions of views on social media.

For those of you who have never heard of Swedish fika, it is the practice of having a cup of coffee and something sweet, either in your spare time or as a short break during office hours. The concept has gained world fame in recent years and has more or less joined the club of over-hyped Scandinavian cliches (lagom and hygge, we're looking at you). But we recommend watching the video below anyway.

READ ALSO: Here's what happened when this Swede introduced fika at her London office

“The idea behind the song is to highlight a serious and important issue and mix it with a bit of comedy and music. Things that are strange and unfamiliar often seem scary, but we as humans have to get better at overcoming our fears which are often based only on ignorance or uncertainty,” Kongshöj told The Local.

The video was first published earlier this year, but really went viral this week after it was shared by social media content platform 9GAG.

“We are completely overwhelmed by the reactions! We knew that many are fond of fika, but would not have dreamed of this lovely response. Apparently we are not alone in thinking that the world would look much better if everyone just sat down and talked to each other,” said Kongshöj.

“Gustaf and I also have a soft spot for funny and sometimes somewhat bad rhymes, which meant that the song ended up including a lot of that,” he admitted.

Here's the Spotify version:

VLADIMIR PUTIN

Greta Thunberg mocks jibes by Vladimir Putin and Donald Trump

Swedish climate activist Greta Thunberg has responded with a quiet but sharp sense of humour to comments made by Russian President Vladimir Putin.

Greta Thunberg mocks jibes by Vladimir Putin and Donald Trump
Greta Thunberg and Vladimir Putin. Photo: AP Photo/Jason DeCrow & AP Photo/Alexander Zemlianichenko

The 16-year-old changed her Twitter biography to say “A kind but poorly informed teenager” after Putin described her in these terms at a Moscow forum this week.

On Wednesday, Putin said: “I don't share the general enthusiasm” for Greta Thunberg's impassioned speech at the United Nations climate summit in September, which went viral with her repeated question: “How dare you?”

“I'm sure Greta is a kind girl and very sincere,” Putin said of the campaigner who sailed across the Atlantic instead of flying to speak at the UN.

However, “no one explained” to Thunberg, who has 2.7 million followers on Twitter, that “the modern world is developing quickly”, he lamented.

Putin said it was praiseworthy for young people to raise environmental issues, but raised the possibility that someone was manipulating Thunberg “in their own interests”.

He warned “adults must do all they can not to lead teenagers and children into any extreme situations”.


Geta Thunberg's Twitter bio on Friday. Photo: Screenshot

US President Donald Trump also attempted to crush Thunberg, only for her to use his own words against him.

After her speech at the UN, Trump mocked her tone on Twitter, saying she “seems like a very happy young girl looking forward to a bright and wonderful future”.

Thunberg later changed her Twitter biography to read: “A very happy young girl looking forward to a bright and wonderful future.”

Thunberg has been tipped as a possible winner of this year's Nobel Peace Prize. 

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