Why companies like Amazon love Stockholm

By now you may have heard that Sweden is the best country in the world to do business in. But do you know why?

Why companies like Amazon love Stockholm
Photo: Henrik Trygg/Stockholm Mediabank

Stockholm's economy is strong and getting stronger – it's growing faster than the rest of Europe. Investments in Stockholm tech companies nearly tripled from 2015 to 2016, and this year is looking just as promising.

The numbers don’t lie. But we wanted to look beyond the numbers, to speak with the actual people and companies who’ve located their businesses to Stockholm – and learn more about why they chose to do so.

What brought the likes of US giant Amazon, Finnish company Naava, Spanish company COMSA, and Swedish company Biovica to the same city?

Here’s what they said – eight great reasons to relocate your company to Stockholm.

See the list at

This article was produced by The Local Client Studio and sponsored by Invest Stockholm.


Stockholm Pride is a little different this year: here’s what you need to know 

This week marks the beginning of Pride festivities in the Swedish capital. The tickets sold out immediately, for the partly in-person, partly digital events. 

Pride parade 2019
There won't be a Pride parade like the one in 2019 on the streets of Stockholm this year. Photo: Stina Stjernkvist/TT

You might have noticed rainbow flags popping up on major buildings in Stockholm, and on buses and trams. Sweden has more Pride festivals per capita than any other country and is the largest Pride celebration in the Nordic region, but the Stockholm event is by far the biggest.  

The Pride Parade, which usually attracts around 50,000 participants in a normal year, will be broadcast digitally from Södra Teatern on August 7th on Stockholm Pride’s website and social media. The two-hour broadcast will be led by tenor and debater Rickard Söderberg.

The two major venues of the festival are Pride House, located this year at the Clarion Hotel Stockholm at Skanstull in Södermalm, and Pride Stage, which is at Södra Teatern near Slussen.

“We are super happy with the layout and think it feels good for us as an organisation to slowly return to normal. There are so many who have longed for it,” chairperson of Stockholm Pride, Vix Herjeryd, told the Dagens Nyheter newspaper.

Tickets are required for all indoor events at Södra Teatern to limit the number of people indoors according to pandemic restrictions. But the entire stage programme will also be streamed on a big screen open air on Mosebacketerassen, which doesn’t require a ticket.  

You can read more about this year’s Pride programme on the Stockholm Pride website (in Swedish).