Why every BMW driver is connected to Sweden

While BMW may be a German auto brand, it turns out that the ultimate driving experience includes a Swedish twist. The Local finds out more.

Why every BMW driver is connected to Sweden
Photo: BMW

Question of the day: What does a world-famous German luxury car have to do with a town in Sweden's far north?

More than you might think. If you drive a BMW – or if you ever marvel at the sleek automobiles as they drive past – give a round of applause to Swedish data center technology.

“I heard that Facebook had servers in Luleå, northern Sweden, and it piqued my curiosity,” Christoph Schmid of BMW's central IT infrastructure tells The Local.

At the time, Schmid was scouting new locations for BMW’s data centers – a more integral part of the car brand’s DNA than many drivers may realize.

“BMW uses high-performance computing, HPC, for lots of calculations in the research and development stages,” Schmid explains. “It’s part of the engineering process for developing new cars and improving existing cars.”

Basically, before anyone ever sees a BMW, the model has been through hundreds of simulations and calculations.

“We do crash simulations and test fluid mechanics, for instance. Instead of making a real crash test where the car could be damaged, we can calculate impact via these simulations and make cars safer,” Schmid says.

We’re talking about massive amounts of computing power – running 24 hours a day, seven days a week.

“This is a critical part of our business,” he adds.

But with other data centers in Munich and other locations on the European mainland, what brought the German car giant to Piteå – a small Swedish town with just 43,000 residents and a subarctic climate?

'A safe, stable region'

“I think there were many factors that made BMW choose us,” says Anders Berglund, CEO of Fortlax, which has run data centers for BMW since 2016.

“We have a lot of green power, hydropower and wind power – more than we can use up here in northern Sweden – 96% of installed power capacity in the region is renewable.

“And then it’s a very safe, stable region. There are no natural disasters here and we have excellent connectivity – most households in Sweden has fiber optic cables.”

Fortlax, now one of leading data center facilities in the Northern Sweden, heard that BMW was looking for space in Sweden back in 2015.

Click here to learn more about Data Centers by Sweden

“At the time we only had one data center up and running here in Piteå, and were planning on building another,” Berglund recalls. “That’s when we had our first contact with BMW, and they came and visited us.”

The car company declared they were interested – but requested that Fortlax build the data center, in accordance with the specifications BMW needed, first.

“It was a risky decision, to start building a data center without any customers,” Berglund admits.

But it’s a risk the company was willing to take.

“It’s the only thing to do if you want to get the really big customers – it’s like a hotel; people don’t book it if it doesn’t exist. You have to see it and feel it.”

Meeting sustainability goals

Fortlax began building the center, keeping BMW informed of the progress every step of the way – and when the facility was almost ready, officials from Munich were invited to bid.

“The process took almost another six months,” Berglund says. “And then there we were, in Munich in March 2016 shaking hands, and they said, ‘You’ve won the tender’. That was a great moment.”

The data center’s devotion and hard work definitely helped win BMW over – but Schmid says there was a host of other factors that made Sweden the clear choice.

The Fortlax 2 data center located near Piteå in northern Sweden. Photo: Fortlax

“We had a criteria list. Our department is responsible for the IT infrastructure of the whole BMW group, so it’s important for us to find the best locations,” Schmid says.

“For instance, at BMW we have all sorts of sustainability targets – we have to have a low carbon footprint. Sweden has a cool climate, which is important to lower costs, and also lots of electrical hydropower plants.”

The group also was looking for a location with low geological and political risks – another perk of Sweden.

“And then of course we needed access to state-of-the-art data center technology — and people with the right IT skills to work at the center.”

Find out more about Sweden's growing data center industry

Fortlax offered the best combination of technical and sustainable commercial benefits, checking off all the boxes on BMW’s list.

BMW’s HPC centers have been running, productive and stable, since October 2016 – and Schmid says operations remain smooth.

“It’s a great partnership,” he says. “We have a professional relationship and have direct contact in case we need anything. We have no regrets.”

Plenty of other companies – including other car manufacturers – are already using computing power from northern Sweden. And Schmid suspects the demand is only going to increase.

“Everyone who needs data centers has similar demands,” he says.

“So therefore the north of Sweden…well, it makes a lot of sense. For me, and for BMW, it’s clear.”

Click here to read this article in German / Klicken Sie hier, um diesen Artikel auf Deutsch zu lesen

This article was produced by The Local Client Studio and sponsored by Data Centers by Sweden.


How a Viking king inspired one of our best-known modern technologies

A Swede and American tell the story of how they hatched the idea for the moniker 'Bluetooth' over beers.

A Danish 16th-century paining of Viking king Harald Bluetooth
A Danish 16th-century paining of Viking king Harald Bluetooth. Photo: Wikimedia Commons/Public domain

At the end of the 1990s, Sven Mattisson, a Swedish engineer working at telecom group Ericsson, and Jim Kardach, an American employed by Intel, were among those developing the revolutionary technology.

In 1998, at the dawn of the “wireless” era, the two men were part of an international consortium that created a universal standard for the technology first developed by Ericsson in 1994.

But prior to that, they had struggled to pitch their wireless products. Intel had its Biz-RF wireless programme, Ericsson had MC-Link, while Nokia had its Low Power RF. Kardach, Mattisson and others presented their ideas at a seminar in Toronto in late 1997.

“Jim and I said that people did not appreciate what we presented,” Mattisson, now 65 and winding down his career at Ericsson, recalled in a recent interview with AFP.

The engineer, who had travelled all the way to Canada from Sweden for the one-hour pitch, decided to hang out with Kardach for the evening before flying home.

“We received a lukewarm reception of our confusing proposal, and it was at this time I realised we needed a codename for the project which everyone could use,” Kardach explained in a long account on his webpage.

‘Chauvinistic story’

To drown their sorrows, the two men headed for a local Toronto bar and ended up talking about history, one of Kardach’s passions. “We had some beers… and Jim is interested in history so he asked me about Vikings, so we talked at length about that,” said Mattisson, admitting that his recollection of that historic night is now somewhat foggy.

Kardach said all he knew about Vikings was that they ran “around with horned helmets raiding and looting places, and that they were crazy chiefs.”

Mattisson recommended Kardach read a well-known Swedish historical novel about the Vikings, entitled “The Long Ships”.

Set in the 10th century – “a chauvinistic story” about a boy taken hostage by Vikings, says Mattisson – one name in the book caught Kardach’s attention: that of the king of Denmark, Harald “Bluetooth” Gormsson.

A Bluetooth adapter from 2004. Photo: Stefan Gustavsson/SvD/TT


An important historic figure in Scandinavia in the 10th century, the king of Denmark’s nickname is said to refer to a dead tooth, or, as other tales have it, to his liking for blueberries or even a simple translation error.

During his reign, Denmark turned its back on its pagan beliefs and Norse gods, gradually converting to Christianity.

But he is best known for having united Norway and Denmark in a union that lasted until 1814.

A king who unified Scandinavian rivals – the parallel delighted those seeking to unite the PC and cellular industries with a short-range wireless link.

And the reference to the king goes beyond the name: the Bluetooth logo, which at first glance resembles a geometric squiggle, is in fact a superimposition of the runes for the letters “H” and “B”, the king’s initials.

Low-cost and with low power consumption, Bluetooth was finally launched in May 1998, using technology allowing computer devices to communicate with each other in short range without fixed cables.

The first consumer device equipped with the technology hit the market in 1999, and its name, which was initially meant to be temporary until something better was devised, became permanent.