If you've visited Stockholm before, you may have your own answer to these questions. For those who know the city well, it's probably a resounding ‘yes'; for those who have visited and were underwhelmed, it's just as likely to be ‘no'. Some of you may be undecided while others aren't sure whether to visit at all.
It’s been just over a year since Stockholm first took a stand for openness by releasing an open letter inviting people from far and wide to the city.
The open letter, which was published on YouTube, has since engaged five million viewers. It has established Stockholm's position as a 'value-based destination', an image the city likes to communicate and continuously works to demonstrate and improve.
“It’s in our DNA to create a community where all people feel welcome,” says Caroline Strand, CEO of Visit Stockholm.
Strand explains that inclusivity is a cornerstone of Stockholm’s values, that Stockholmers are modern and progressive, and that the city works hard to ensure it is open and accessible to all people. It's Visit Stockholm's wish that the people who do come will feel these values for themselves as well as leaving behind some of their own so that the city can continue to innovate and progress.
The reaction to the open letter, Strand says, has been incredibly positive and engaging from both people around the globe and locals proud to see their city portrayed in a way that they recognise.
She welcomes all people to visit Stockholm and experience its openness for themselves.
Proud to have been a part of such an open and judgement free society ❤️ Go Sweden! 🇸🇪— SwedesInTheStates (@SwedesinStates) January 17, 2018
The thing is, I don't want to leave! I always have such a wonderful time. I love #theopencity— Vlad Maier (@vlxdev) January 16, 2018
I was in Sweden this past summer and hiked Kungsleden. Visited Stockholm for several days afterwards. First foreign city I've been to, and it was lovely. Everyone I talked to was friendly and welcoming. Overall a lovely place.— Dave Carlile (@CrappyCodingGuy) January 11, 2018