Why Swedish companies should hire more foreign language writers
In this week's Sweden in Focus Extra we discuss why it's always best to check with a native-level speaker before running campaigns in that language. The consequences of not doing so can be embarrassing in the extreme.
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Host Paul O’Mahony is joined by regular panelists Becky Waterton and Richard Orange for a studio discussion. We also listen to a chat Becky had with two language experts from the Native translation agency, Erik Wennberg and Younes Maouane, about why Swedish companies with big budgets should always lean on the linguistic skills of native-level foreign language speakers when communicating with the outside worlds.
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Sweden in Focus Extra is a podcast for The Local's Membership+ subscribers.
Sign up now and get early, ad-free access to a full-length episode of the Sweden in Focus podcast every weekend, as well as Sweden in Focus Extra every Wednesday.
Please visit the link that applies to you and get a 40% discount on Membership+
- For signed-in members: Upgrade to Membership+
- For new members: Get Membership+ access
Read more about Membership+ in our help centre
___
Host Paul O’Mahony is joined by regular panelists Becky Waterton and Richard Orange for a studio discussion. We also listen to a chat Becky had with two language experts from the Native translation agency, Erik Wennberg and Younes Maouane, about why Swedish companies with big budgets should always lean on the linguistic skills of native-level foreign language speakers when communicating with the outside worlds.
READ ALSO:
Swedes over-estimate English abilities: expert
Ten mistakes Swedes make when speaking English
Analysis: Is Swenglish a threat to the Swedish language?
View this post on Instagram
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