Advertisement

How much did Stockholm actually make off Taylor Swift's concerts?

TT/Emma Löfgren
TT/Emma Löfgren - news@thelocal.se
How much did Stockholm actually make off Taylor Swift's concerts?
Taylor Swift performed in Stockholm as part of her Eras tour. Photo: Christine Olsson/TT
Add The Local as a preferred source

She came, she saw, she conquered – and left the Swedish capital with extra dough in its coffers.

Swift's three gigs in Stockholm in May gave the capital's economy a boost, reports broadcaster TV4.

Her visit generated 848 million kronor (roughly $81 million) in tourism revenue, according to analysts Upplevelseinstitutet on behalf of Stockholm City Council, resulting in an extra 431 million kronor in tax revenue.

A total of 131,000 tourists descended on Stockholm for Swift's concerts, and spent their money on hotel rooms, restaurant visits and entertainment.

"The figures are very positive for Stockholm, for the tourism industry, for our restaurants, hotels, shopping. Having Taylor Swift's three concerts in Stockholm means a lot," said Stockholm mayor Karin Wanngård.

More

Comments

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at news@thelocal.se.
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also