Swift's three gigs in Stockholm in May gave the capital's economy a boost, reports broadcaster TV4.
Her visit generated 848 million kronor (roughly $81 million) in tourism revenue, according to analysts Upplevelseinstitutet on behalf of Stockholm City Council, resulting in an extra 431 million kronor in tax revenue.
A total of 131,000 tourists descended on Stockholm for Swift's concerts, and spent their money on hotel rooms, restaurant visits and entertainment.
"The figures are very positive for Stockholm, for the tourism industry, for our restaurants, hotels, shopping. Having Taylor Swift's three concerts in Stockholm means a lot," said Stockholm mayor Karin Wanngård.
Comments