Who is Ica-Stig and why do the Swedes seem to care so much?

Who is Ica-Stig and why do the Swedes seem to care so much?

You might have noticed a lot of discussion about a supermarket advert in Sweden this week. Here's why it seems like the whole country is talking about Ica-Stig.

Supermarket chain Ica to buy Apotek pharmacies

Supermarket chain Ica to buy Apotek pharmacies

‘Don’t change money for Roma’: Ica manager

‘Don’t change money for Roma’: Ica manager

‘Steve Jobs’ ad causes Swedish Twitter storm

‘Steve Jobs’ ad causes Swedish Twitter storm

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Swedes dissatisfied with retailers – but love ICA

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Coop slumps as ICA dominates Swedish grocery sector

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Closures loom as Coop losses increase

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ICA shareholders reap 610m kronor rewards

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Dutch ING snaps up Swedish supermarkets

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Ica plans expansion after profit rise

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ICA reports profit surge

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Swedish supermarkets cash in on Ramadan

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Cigarette thieves drive car through ICA window

Ica beats new meat retreat

Ica beats new meat retreat

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No butts or ifs for cigarettes at Ica

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Arson suspected after Södertälje blazes

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Swedish grocers demand talks with Dole over Bananas!* lawsuit

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ICA announces in-store pharmacy plans

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Store owner fined for urine attack on shoplifter

Ica stake bought out by Swedish investors

Ica stake bought out by Swedish investors

Horsemeat fears prompt new Swedish recall

Horsemeat fears prompt new Swedish recall

Swedish beef fillet turns out to be horsemeat

Swedish beef fillet turns out to be horsemeat

Outrage over Swedish grocer’s ‘dog-eating’ ad

Outrage over Swedish grocer’s ‘dog-eating’ ad

‘Half a million’ shoppers charged double

‘Half a million’ shoppers charged double

‘Ugly’ food to get second chance in Sweden

‘Ugly’ food to get second chance in Sweden

Stockholm man poisoned by cleaning fluid coffee

Stockholm man poisoned by cleaning fluid coffee

Organic product sales slump in Sweden

Organic product sales slump in Sweden

Swedish shops ‘re-label and sell’ old food: report

Swedish shops ‘re-label and sell’ old food: report

More glass found in Swedish chicken

More glass found in Swedish chicken

Swedish grocers selling ‘Spanish’ fruit from Israel

Swedish grocers selling ‘Spanish’ fruit from Israel

‘Endangered fish’ on sale in Swedish shops

‘Endangered fish’ on sale in Swedish shops

Ica under fire for sidelining smokers

Ica under fire for sidelining smokers

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Vegan finds dead mouse in bag of tortilla chips

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ICA management knew of mislabelled meat

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Axfood and Coop join meat cheat scandal

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Swedes spend more on food

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Swedish companies accused over Thai working conditions

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ICA recalls mince over salmonella

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Salmonella scare as ICA recalls meat products