Who is Ica-Stig and why do the Swedes seem to care so much?

Who is Ica-Stig and why do the Swedes seem to care so much?

You might have noticed a lot of discussion about a supermarket advert in Sweden this week. Here's why it seems like the whole country is talking about Ica-Stig.

Frogs, ducks and crayfish: A crash course in weird Swedish traditions

Frogs, ducks and crayfish: A crash course in weird Swedish traditions

How to celebrate New Year’s Eve like a Swede: six essential traditions

How to celebrate New Year’s Eve like a Swede: six essential traditions

Ten intriguing habits of the Swedes that you don’t immediately notice

Ten intriguing habits of the Swedes that you don’t immediately notice

10 sure-fire ways to embarrass your Swedish partner

10 sure-fire ways to embarrass your Swedish partner

How to argue without losing your Swedish friends
FOR MEMBERS

How to argue without losing your Swedish friends

Tell us: What Swedish habits have you picked up?
PAYWALL FREE

Tell us: What Swedish habits have you picked up?

Warning: 8 faux pas to avoid committing as a newbie in Sweden

Warning: 8 faux pas to avoid committing as a newbie in Sweden

How to be Swedish – in ten easy steps
PAYWALL FREE

How to be Swedish – in ten easy steps

11 tough-love ways to integrate in Sweden

11 tough-love ways to integrate in Sweden

‘Do not buy into the lies spread about Sweden’

‘Do not buy into the lies spread about Sweden’

Here’s what Swedes say it takes to be truly Swedish

Here’s what Swedes say it takes to be truly Swedish

Top-10 lists that tell you all you need to know about Swedishness

Top-10 lists that tell you all you need to know about Swedishness

Eight horrible Swedish words that get on my nerves

Eight horrible Swedish words that get on my nerves

16 traditions you need to follow to fake being a Swede at Christmas
FOR MEMBERS

16 traditions you need to follow to fake being a Swede at Christmas

Ten things I wish someone had told me before I moved to Sweden

Ten things I wish someone had told me before I moved to Sweden

‘I’m one of those people who don’t know where they belong’

‘I’m one of those people who don’t know where they belong’

18 mistakes foreigners make when first moving to Sweden

18 mistakes foreigners make when first moving to Sweden

Six things Swedes get tired of hearing abroad

Six things Swedes get tired of hearing abroad

Why lots of Swedes abroad won’t come back

Why lots of Swedes abroad won’t come back

Nine ‘normal’ chats that sound totally odd to Swedish people

Nine ‘normal’ chats that sound totally odd to Swedish people

My Swedish habits that foreigners just don’t get
FOR MEMBERS

My Swedish habits that foreigners just don’t get

Ten signs you’ve been in Sweden too long

Ten signs you’ve been in Sweden too long

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Please can I return this husband?

The Swedish psyche – you could write a book about it

The Swedish psyche – you could write a book about it

‘Being a stay-at-home mum is easier for expats’

‘Being a stay-at-home mum is easier for expats’

‘Swedishness can’t only be about herring and potatoes’

‘Swedishness can’t only be about herring and potatoes’

‘To hell with traditional Swedish behaviour’

‘To hell with traditional Swedish behaviour’

Ten sure-fire ways to bug your Swedish friends

Ten sure-fire ways to bug your Swedish friends

Sweden’s ten oddest sayings in English

Sweden’s ten oddest sayings in English

Sweet tooth: Why are the Swedes obsessed with candy?

Sweet tooth: Why are the Swedes obsessed with candy?