• Sweden edition
 
Swedish store 'sorry' for dousing beggar
Another Hemköp store. File photo: Juanma Perez/Flickr

Swedish store 'sorry' for dousing beggar

Published: 21 Mar 2014 14:55 GMT+01:00
Updated: 21 Mar 2014 15:11 GMT+01:00

A Swedish passer-by witnessed the event and quickly wrote about his shock and outrage on social media. The post soon made the rounds online. 

The supermarket chain Hemköp on Friday said it had apologized in person to the woman in question.

"Hemköp in all ways wants to express regret that Vanessa Ileva was doused with water in connection to the store manager at Stigbergstorget washing the windows without paying due attention," a statement read.

The head of communications for the entire chain, which has 180 stores across Sweden, told The Local she made sure to have a translator with her so that she and Ileva would be able to communicate as well as possible.

"She was very grateful that I was there and that we apologized, but I also wanted to hear how she had experienced the event," Maria Nobel told The Local on Friday. 

Ileva, 28, who told local media she had worked in Spain before travelling to Sweden, yelped and started crying after the dousing, drawing attention from nearby florist Lillian Pekkari who walked over to comfort her. But the store manager showed up again, Pekkari told the Metro newspaper. 

"He came out again with a new bucket of water that he threw at the next window pane just as aggressively," she said. 

When news broke of the dousing last week, several hundred people assembled outside the Hemköp store demanding an answer. The store manager was threatened and has since gone on sick leave, Sveriges Radio reported.

Spokeswoman Maria Nobel declined to comment on how the furore had affected the store staff. 

"It's of course been stressful, but out of respect for them I don't want to comment further," she said. 

The story hit a raw nerve with Swedes, many of whom have mixed feelings about the surge of people asking for money on street corners.

Nobel added no further explanation to the conclusion of the internal review that the store manager had not shown "due consideration", but she said that Hemköp understood why the incident had sparked such attention.

"Maybe because it's a hot topic. We understand fully why it caused such commotion," she said. "It was serious what happened and we take it seriously."

Also on Friday, the Metro newspaper reported that an Instagram account had been set up to photograph and register beggars in Stockholm, with the aim to highlight what "politicians don't give a s*** about".  And on Thursday, the Expressen newspaper also reported that a small Ica store in Fornåsa had put up a sign discouraging its shoppers to give money.

"Please! Don't give the beggars anything," the post read,

Local resident Sanna Käck at first didn't believe the news and headed off to the store to check that the reporter hadn't been fooled by a photo montage. Surely a company wouldn't tell its customers what to do, she thought.

"I couldn't believe it when I saw it (the sign) with my own eyes," Käck reported back to Expressen.
 

Ann Törnkvist (ann.tornkvist@thelocal.com)

Your comments about this article

Today's headlines
Body of Irishman found in Stockholm
Stockholm's Old Town in the rain. Photo: TT

Body of Irishman found in Stockholm

The body of an Irishman who had been missing since November 10th was found in the harbour by Stockholm's Old Town on Thursday, it has emerged. READ  

Ibrahimovic returns as PSG claim top spot
Photo: TT

Ibrahimovic returns as PSG claim top spot

Swedish striker Zlatan Ibrahimovic made his first start for two months as Ligue 1 Champions Paris Saint-Germain went top for the first time this season with a 3-2 win at mid-table Metz on Friday night READ  

Julian Assange
Ecuador 'guarantees' Assange asylum
Julian Assange at the Ecuadorian embassy in London in 2012. Screen grab: SVT

Ecuador 'guarantees' Assange asylum

WikiLeaks founder Julian Assange was on Friday guaranteed political asylum by Ecuador for "as long as necessary," one day after he lost an appeal against a Swedish warrant for his arrest. READ  

Abba's Björn defends Sweden's Spotify
Swedish artist Laleh alongside Björn Ulvaeus. Photo: Björn Ulvaeus

Abba's Björn defends Sweden's Spotify

Björn Ulvaeus has joined the row over Spotify's streaming costs, saying the music industry had to evolve but admitting that songwriters are losing money. He spoke to The Local's blogger Natalia Brzezinski from his newly adopted home, New York. READ  

Dark weekend looms for southern Sweden
Stockholm City Hall under the cover of clouds. Photo: TT

Dark weekend looms for southern Sweden

Southern Sweden looks set to stay under a blanket of cloud until at least Tuesday, as the darkest November in decades continues. READ  

Gothenburg rabbi reacts to death threats
Rabbi Hillel Ḥayyim Lavery-Yisraëli. Photo: Private

Gothenburg rabbi reacts to death threats

Gothenburg's rabbi received death threats following an attack on a synagogue in Jerusalem earlier this week. Leading figures in the Jewish community have told The Local they fear that anti-Semitism is spreading across Sweden, with Malmö already a key target. READ  

Rush hour chaos after train signal failure
The signal failure is affecting the service between Södertälje and Stockholm. Photo: Thomas Eneborg/TT

Rush hour chaos after train signal failure

Passengers travelling to and from the Swedish capital were forced to make alternative travel arrangements on Friday morning after a signal failure ground the rail service between Södertälje and Stockholm to a standstill. READ  

Swedes' blonde only school photo goes viral
Student Patricia Spång Lundahl holds the sign 'Jimmie sent the rest home' in the protest school photo. Photo. Private

Swedes' blonde only school photo goes viral

A protest school photo by Swedish students to highlight the anti-immigration polices of the Sweden Democrats has generated a storm on social media. READ  

The Local's Countdown to Christmas
Decorating your home for Swedish Christmas
Swedish Christmas decorations on the tree. Photo: Imagebank Sweden

Decorating your home for Swedish Christmas

With Advent just a week away, Swedes are already itching to put out their Christmas decorations. Wondering how to get that Scandinavian Christmas feeling in your own home? Here are The Local's top ten decorating tips for a 'God Jul'. READ  

Israel ambassador to make Sweden return
Isaac Bachman, Israel's ambassador to Sweden. Photo: Claudio Bresciani/TT

Israel ambassador to make Sweden return

Isaac Bachman will come back to Stockholm on November 29th stating that it was a "compromise" when he was recalled to Israel following Sweden's decision to recognize Palestine. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Society
What's on in Sweden: November 20th to 27th
Lifestyle
How to make Swedish mulled wine
Lifestyle
How an Umeå museum is rewriting Swedish history
National
Timeline: Julian Assange sex allegations
Sponsored Article
Introducing... Family life in Stockholm
Blog updates

21 November

Editor’s Blog, November 21st (The Local Sweden) »

"Hello from Stockholm, Our week started with reports another Russian plane had been spotted in Sweden’s airspace,..." READ »

 

21 November

Exclusive Interview with Abba’s Bjorn Ulvaeus (Stockholm in my American Heart) »

"Most of us will agree that actions speak louder than words. But when the two are..." READ »

 
 
 
Lifestyle
Five unique backpacker hostels in Stockholm
National
How to boost your career in Skåne, Sweden's south
National
Bones show off Sweden's history
National
What new word are Swedes voting on?
National
Why African Swedes are angry about Santa's helper
National
Pine, tar, and tinder: flavours from the north
Gallery
Selfies, solidarity and Hillary Clinton: Stefan Löfven on tour
Gallery
People-watching: November 19th
Society
Why are international professionals leaving Sweden?
Business & Money
Meet the Swedes who made suits for The Hunger Games
Technology
'I'm among the first Swedes with a microchip'
National
What is Sweden doing about bird flu?
Gallery
Property of the week: Eriksberg
National
Vecka45: Sweden's most innovative week
Gallery
In Pictures: The clubs and loves of Sweden's Sven-Göran Eriksson
Society
What's On in Sweden: November 13th to 20th
Gallery
People-watching: November 16th
National
Driving (expats) home for Christmas?
Lifestyle
Make your own Swedish pea soup
Politics
"Totally unacceptable": Defence Minister on Stockholm submarine
Society
The A-Ö guide to making life in Sweden easier
National
How a Swedish party inspired a masterpiece
National
Seen the new Ace of Base yet?
National
Meet the Irish woman thundering into Swedish rock
Gallery
In Pictures: Ace of Base through the years
Society
Ten things you should never say to a Swede
Gallery
People-watching: November 12th
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
National
Opinion: 'We have to talk about Sweden's Isis fighters'
Business & Money
Price hike for new mortgages in Sweden
National
Toy store catalogues 'too white' in Sweden
National
Pirate Bay co-founder released from prison
National
Southern Sweden had 201 days of summer
Gallery
Sweden's ten most powerful people
Gallery
Property of the week: Mariestad
National
Introducing... Healthcare in Stockholm
National
What you need to know about Stockholm hospital bug epidemic
Lifestyle
Young Serbian shouts for students in Sweden
Lifestyle
How to make your own chocolate kladdkaka
Sponsored Article
The best options for oversea transfers
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

844
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
aa-europe.org/sweden
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists
Click here for the full job description