Advertising market continues to grow in Sweden
Spending on advertising in the second quarter of the year was up 9% compared to the second quarter of 2004. Total expenditure hit 7.3 billion kronor, according to figures from the Institute for Advertising and Media Statistics.
Internet advertising enjoyed the greatest surge, with a 36% rise, year-on-year. Both banner ads and search word marketing increased by over 50%, taking the internet's share of ad revenue to 5.6%.
Advertising in the major Swedish papers also increased dramatically after almost five years of negative growth.
Comments
See Also
Internet advertising enjoyed the greatest surge, with a 36% rise, year-on-year. Both banner ads and search word marketing increased by over 50%, taking the internet's share of ad revenue to 5.6%.
Advertising in the major Swedish papers also increased dramatically after almost five years of negative growth.
Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.
Please log in here to leave a comment.