The Stockholm City Planning Office refused permission for Calvin Klein to display a poster measuring 360 square metres and featuring the lightly-clad model and Swedish international football player. The company had wanted to put the poster in the capital’s trendy Stureplan area.
“They think it is too sexist,” Hans Lindeblad, CEO of Lindeblad & Wedin, Calvin Klein’s Swedish marketing agency, told Stockholm City.
“It’s nuts,” he added.
The agency presented planners with two giant adverts, one featuring Ljungberg in a sexy pose with fellow model Natalia Vodianova and other showing the footballer alone. Both were rejected by officials.
Similar posters have already been displayed in New York, Milan, London, Tokyo and Paris.